Every decent article has to start with some impressive scientific facts. For some reason it’s considered a necessity, so an article is not worth a thing without a fact. I’m not gonna break the tradition and here’s my scientific fact: in countries with wide usage of the Internet about 35% of all e-Commerce income is received from the customers who come back after the first purchase.



So for those who are tired of waiting here are some tools that if combined will destine your store to success. Of course they do not necessarily have to be combined, they may be used separately.

1.Design

This is actually the first thing that customers judge by (even though maybe not the most important). Invest some money (or at least efforts) into improving the design of your e-Store and your visitors will surely notice that, they always notice when you try to please them by acting customer-oriented. Besides if you have a good design at least you will not have to be ashamed of your store.

2.Promotional Giveaways

Of course the cheese is only free in a mouse-trap. You as an experienced marketing specialist know that and set some kind of the mouse-trap that would catch you some customers. The famous FREE stuff do not have to be of high quality or expensive but at the same time they form some very positive reputation and make people think you’re the good guy.

3.Viral marketing

Do not be scared of this expression, it has nothing to do with diseases. For some reasons a set of creative marketing actions that have a self-replicating nature is called viral marketing. The good thing about it is that it really works and brings you massive popularity without any significant efforts. The hard thing about it is that you will first have to compose the idea (which means you have to invent something new).

4.Promos for holidays

Another thing meant to please your customers. Once again this method helps you to position yourself as a business that cares about the customers and form a highly positive image. Besides if those promos are really interesting it may attract new visitors to your website which potentially would transform into customers.

5.After-sale support

A quite logical feature for all the respected businesses. This support may include billing and technical issues and therefore will secure you from people regret about cooperation with you. It will require some additional expenses but the customers’ satisfaction is worth it.

6.Availability (payments, shipping)

Make the goods and services that you sell available for as many people as possible. It means that you have to diversify the payment methods and shipping modules available at the website in order to get access to secondary markets where traditional and widely-spread methods and modules are not available. In other words make sure visitors are able to buy something from you.

7.Uniqueness

Make the texts and tags of your website unique. It’s not that I accuse you of stealing copyrighted content from someone, I just know how important it really is. First of all the uniqueness is analyzed by search engines and therefore it will affect your position in search results page. And the second is that uniqueness will once again please your customers as they will see the content that differs from the hundreds of other websites they’ve seen.

8.Bonuses

It has something common with giveaways, the action mechanism is basically the same: you lose a little something and get the customers’ loyalty instead. The only difference from the giveaways is that you do not give something for free but with a little discount.

9.Network

Try to create a some kind of network of target resources that may be interesting for your customers. It has several advantages. First is that your prime website will get the benefit of additional backward links from those resources (which once again will improve your position at search results pages). The other thing is that those secondary projects will refer the targeted audience to your prime website.

10.Cooperation

This is a little similar to the previous tool, you also get backward links and an audience referred from other targeted resources. The difference is that you will not have to create some additional projects and will save some money on that. But be prepared for losing something as the cooperation cannot be absolutely free.

Well, this is it. A basic set of marketing tools that will surely help you to increase your e-Store’s popularity. If you have any doubts considering its efficiency just take a look at any significant business – they all use these tools. And remember that the best variant would be to use all of them combined.