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Social Marketing Influencing Behaviors For Good

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Success at modifying or eliminating a behavior is best approached by studying those who have managed it on their own and emulating their accomplishments. That was the reasoning of researchers James Prochaska, John Norcross, and Carlo DiClemente who did just that, not with alcoholism specifically, but with all types of change.



The result of their work was the mapping of the change process through a series of steps: Pre-contemplation (denial); Contemplation (thinking about it); Preparation (researching and planning); Action (making the change); Maintenance (developing the supportive activities); and Termination (when the behavior is no longer a concern). The steps remain the same, regardless of the behavior to be modified or eliminated, whether it is weight loss, smoking cessation, physical conditioning, financial improvement, vocational redirection, or escaping alcohol abuse.

Simply recognizing the process, however, does not accomplish the desired end. Everyone denies certain behaviors that are obvious to others; most of us camp out in Contemplation and Preparation for years before actually doing anything, if we ever do. Even Action is no guarantee that we won't revert to the comfort of familiar old behaviors when change becomes uncomfortable. Soon enough most of us find ourselves longing for the "security of familiar miseries."

Yet once the change process is started it is also hard to forget. Those who quit smoking and then resume the habit are never quite able to forget the freedom from cigarettes and eventually they usually quit again. So too with ex-drinkers and others who have experienced the satisfaction of overcoming a very tough condition.

In planning your own change strategy be careful to consider all possible avenues to success. Many alcohol treatment programs are based on only one model - AA/12 Step - which does not support permanent change but leaves people stuck in the Maintenance stage of permanent Recovery. While this is, if successful, certainly an improvement, it is not the only, or most desirable, possibility. Allow yourself to think about having a life that isn't focused on alcohol at not, neither consuming it nor talking about consuming it. Think about becoming an ex-drinker in the same sense as those most hardcore of all addicts, smokers, think of themselves, ex-smokers. Give yourself the same edge they have, knowing that, having defeated nicotine, they can change anything.

Yes, it is possible to move through "Maintenance" to "Termination," for those addicted to alcohol, too. Decide what end you wish to achieve, plan the steps, seek good help if you need to, and quietly construct a different life. It is possible, desirable, exciting, and rewarding. Don't sell yourself short.
Social Marketing Influencing Behaviors For Good
Social networking often results in:

• Powerful business partnerships

• Customer relationships

• Improved credibility and expert status

• Increased brand awareness

Social marketing is a very powerful tool and it can result in tremendous profits however if approached with the sole purpose of generating profits, efforts may fall short. Here are a few guidelines to get the most from social networking

To gain the most value from a social marketing site, like a blog, membership site or networking site like MySpace or LinkedIn the key is to contribute on a regular basis.

To find groups to research simply type your industry and the word forum or membership site into your search engine of choice and see what comes up.

When evaluating membership sites, forums and networking sites make sure a personalized signature is part of joining. Your signature is your connection and what makes social networking work. If people don't know where to find you and your business then you're missing out on the benefit.

Create a profile which tells your story. Your story is your brand, what your business is about. It isn't a sales page or a pitch, but rather you're sharing your personality with others. Many small business experts agree - the biggest asset a small business owner has is their personality. It's one of the motivating triggers for buying behavior - we buy from people or companies we like. Use your personality and social marketing to create a brand image.

Integrate your brand image, your personality, into your marketing strategy and into every marketing piece you use. For example, Dr. Joe Vitale is a motivational speaker, he's an author, a coach, and myriad other things however his brand is uniquely him and whether he's posting on a blog or coaching a seminar on attracting wealth he consistently uses the same slogan or catch phrase: "Author of way too many books to mention..."

You can use the same "social marketing" tools to create a community of customers for your own business. This concept of creating a community is the concept of what is commonly referred to as Web 2.0.

Web 2.0 is the new phenomena that many consider new, but this concept has been around for ages. People have always wanted to be part of some sort of community and would even pay to feel accepted.

Some example of communities can be in any niche and just about anything sort of idea you could possible think of. If you can think it I am sure you could find one. Cooking sites have forums or membership sites that one could be a part of. Communities give a feeling of acceptance and a place to learn and grow.

If you have the chance make sure you incorporate marketing with communities into your social marketing campaign.
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About Author
Both Edward Wilson & Elizabeth Ashe are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Edward Wilson has sinced written about articles on various topics from Alcohol Treatment, Psychology and Alcohol Treatment. Dr. Edward Wilson has been developing and providing alternative alcohol counseling, including moderation, sincve 1990. He is the co-founder and Clinical Director of Your Empowering Solutions, Inc, located in S. California.. Edward Wilson's top article generates over 49500 views. to your Favourites.

Elizabeth Ashe has sinced written about articles on various topics from tax, Computers and The Internet and Family Concerns. . Elizabeth Ashe's top article generates over 12100 views. to your Favourites.
Capital Gains Tax Selling Home
In 2006, Chase and Lauren sell their home in order to move into Laurens fathers house to provide care for him. Because they are moving to care for the father, they qualify for the exclusion
 
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