This obsession with popularity has expanded to the Internet. Today social media can offer the potential of fame in a new arena. You can sign up for multiple social media sites like Facebook and MySpace and then compliment the attention you might be receiving by adding Twitter. This last resource allows you to keep your adoring masses up to date with everything you feel like sharing.

“I'm going to the grocery store…”

“I'm going in to ask for a raise…”

“Just kidding…”

“I'm going to buy my kids new shoes…”

“It's 12 degrees and I forgot my gloves…”

For whatever reason it seems that there are those who are interested in following your daily moves. That may sound like a perfect breeding ground for a stalker, but then again you can limit who can actually read your Twitter. You can also limit who can read your social media page. You don't have to accept every friend invitation that comes along.

These social media sites have an incredible volume of online traffic and an impressive list of new signups on a daily basis. New applications are being designed all the time for these sites and users are addicted to the way these sites allow them to keep in contact with people they may have once known as well as new friends.

Social media can be a great place for Pay Per Click advertising. The blog or comment posts can result in the discovery of motivated buyers.

Yes, it's true that there may be spammers who will ask you to be their friend and then load up your comment box with marketing links you don't want, but the best way to deal with that is to simply remove them as friends and then delete their posts. Then, I suppose, you could become a bit more discriminating in whom you accept as friends.

People enjoy using these sites because they are free. They are only free because they are supported by advertising. Without the advertising there would be no way for the service to remain free of charge.

As long as there are people who want to connect with friends around the globe there will remain a place for social media. There will also be a sense of being important because we have friends who comment or post on our wall. We return the favor and new friends find us. We develop a highly personalized community where we get to choose who will be accepted. It may be the ultimate form of discrimination, but it creates the sense of safety we may need when engaging other ‘friends' about our day or the things we are looking to accomplish.

Advertising will join us on the journey allowing our star status to remain strong, and our fifteen minutes of fame to be renewed on a daily basis.