The quickest way to get started in the information business is by doing an audio interview. Do a quick outline or put together a few questions. Find an expert. Record an hour interview. You now have a product. No more than 2 hours were invested in the process?and a minimum amount of money (a simple phone recording device can get you started).
A book takes at least a week to write, and you have to pay for a well designed cover to sell it. Yet, I still recommend a portion of my clients create a book. Why?
It's simple really. Becoming an author provides you with immediate benefits that are hard to compete with in any other way.
1. Improve Credibility for Consultants and Coaches
If you're currently doing any consulting or coaching, having your own book separates you from the competition. Would you rather hire the consultant who studied all these books'or the author of the books they studied?
Instead of simply giving someone your business card or a brochure, you can hand them your book. You're the expert. While most people won't ?read? your book, it now goes on their shelf with other books they've purchased. It makes them feel better just having it.
2. Increase Fees
Want to increase your fees? Publish a book. This one goes right along with number one. You've improved your credibility, so you can now raise your rates. This includes consulting, coaching, and speaking fees. You're a busy author (doing publicity campaigns and more). Your time is valuable.
You'll also run into less price resistance as an author. It seems miraculous, but your perceived value in the eyes of your clients has now went up. You're an author?and your ?expert? fees seem more reasonable now.
3. Generate Publicity
Send out review copies. Do radio talk shows. The media is starved for good interviews. You now have something to talk about in your new book (I recommend creating your book with publicity in mind from the beginning).
Not very many people will listen to an interview and hire you to consult with them. They will buy your low cost book and be added to your customer list. Then you can follow up on them with all your higher profit items on the backend.
4. Backend Sales
A book is a perfect entry point in your product funnel. Let's say you sell DVDs, home study courses, and even do workshops. Your higher price point items might require an endorsement from a trusted source or someone to speak to them on the phone. The book simply has be offered as a solution to a problem they're having. It's an easy sale.
You can then have upsells and other offers throughout the book. Don't turn the entire book into a sales letter. DO offer items that solve their problems. The book can be a doorway into your other product offers.
5. Deepen Your Knowledge Base
Even if you never sold a copy, a book can still be profitable to you. It requires you sit down and organize your thoughts. You have to outline. You have to study your subject more in depth. You'll have a broader base of knowledge and skill when you're finished with your book.
To put it simply?writing a book will help you grow. It will stretch you. You'll come out of it with greater knowledge, experience, and value to give to others.
Software To Write A Book
The way I see it, learning how to write a book is not about you struggling with much of anything at all. If you can talk, you can write. So writing a book is not as difficult as you might think. And actually many experts say that you should write like you speak. Your writing will be more real, instead of more like a thesis or scholarly-like essay. Which do you prefer to read? A personal communication or a thesis? Once you get inspired you might not be able to stop! These reasons for writing a book might just inspire you. I hope they do.
1) Create an image for yourself as an "Expert" in your field.
Think about it, when you know that someone has written a book on a subject, whether you read the book or not, don't you consider that person an expert? I myself am very skeptical, but even I normally will consider the person who wrote the book an expert--until proven otherwise.
2) Another practical reason to write a book is that it is free publicity.
Writing a book is free advertising for your business or your profession! How often have you purchased a product or a service because someone wrote a book about it? This is an obvious point, but possibly not as obvious for some of us. We feel it's an effort to write a book, but in reality, once you get started, you might find yourself overtaken by a mysterious and wondrous process inspiring you to write and write some more.
3) Writing one book might lead to writing another.
If you have ever written anything, you know that once one or more ideas are successfully articulated they can tend to start to multiply: you begin to receive new insights; thoughts seem to just show up and for me, I have found that now that I started writing again, whole new worlds of ideas show up. It's as if more windows of awareness open in your brain, which is in itself a great reason to write a book.
(These next reasons are more emotional and right brain reasons, but they are all the more valuable in the long run to my estimation.)
4) Writing a Book will Create an ability to gain greater awareness.
I have found that writing, once you get beyond the procrastination, helps me to become more aware and delve deeper into yourself bringing a greater awareness, as well as an enlargement of your personal reality on the subject. It can even spark an interest in a related subject or topic.
5) You could become a top authority
As your write your book, you will probably do more research on the subject. If it is really a subject you love and that you already are an expert in, you could become a top authority as you are inspired to do more research and really understand the topic better.
6) Touch other People's lives
And if you are like me, then you might find that one of the greatest rewards of writing a book is touching other people's lives. It might have to do with inspiring them, or helping them solve a problem, or depending on the topic, you might greatly enrich another person's life and make a real difference in their lives.
Both Terry Dean & Yvonne Garcia are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Terry Dean has sinced written about articles on various topics from Grow Online Business, Your Online Business and The Internet. Terry is the owner of the , Find out more about how you can Earn More By Working Less by creating your own books, CDs, DVDs, and more at his Free bl. Terry Dean's top article generates over 9900 views. to your Favourites.
Yvonne Garcia has sinced written about articles on various topics from Writing. Yvonne Garcia is the publisher and owner of many websites. including . She has written several children's stories, and recently was inspired to sha. Yvonne Garcia's top article generates over 880 views. to your Favourites.
Characteristics Of A Good Business Open your conversation with a few light-hearted comments or questions to build trust and rapport. Then its down to business