A Guide to Business

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Solution For The Problem

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Visit some chat rooms where people from your niche market are likely to hang out. Sign up for some email lists they are likely to get. Analyze any information you find and try to locate a common problem that niche market has.



Once you discover a common problem, develop a solution. This is the easiest way to find an obvious void in the marketplace and fill it. This will help ensure you have an eager market for your service or product.

Remember, people are not online for a hard sell, but rather they are looking for information, things that will make their lives easier and for solutions to their problems. They will keep returning to you, if you solve their problem by giving them the exact solutions they need.

Remember, when you have a home business or any business, do not sell them, help them!

When you create a solution to a common problem shared by a niche market, you make your online business a valuable resource. This is the way to position the product or service you plan to sell online when you are ready to become an home business entrepreneur!

And remember, benefits, not features are what you need to concentrate on!

You will never earn a single penny with you home business unless you convince your prospects that they need your service or product and can afford it no matter how great a product or service you have.

You must put the focus on how your service or product will BENEFIT the customer. They need to know how it will solve their problems and make their lives easier. Do this and you online business will prosper.

The features of whatever you are selling have to be turned into compelling benefits. I learned this back in the 1980's from a guy named Wade Cook who wrote How To Build A Real Estate Money Machine. He would buy houses on contract and turn around and sell them on contract thereby generating a nice monthly income. But when selling his houses, he always strived to sell the benefits like, it's close to the school or near shopping areas, etc. You MUST do the same with your product or service.

Put simply, a feature is a simple fact about your product, but a benefit explains what advantages your customers will actually derive from using the product. You have to paint a picture for them.

Benefits are not "quality and service" or "cheapest". They are answers to "why should I keep reading?" or "what's in it for me?" or "why should I order?"

Every feature of your product offers at least a couple of benefits. You must figure out what they are. If you cannot come up with any, the talk to some of your customers or potential customers. Ask what they like about your product and how has it benefited them.
Solution For The Problem
One major issue that has been in the headlines during the last several months is the controversial issue of Special Economic Zones (SEZs). The whole SEZ matter has taken a very ugly shape acquiring Maoist and Naxalite flavour which is very indicative from the happenings of Kalinga Nagar, Singur and Nandigram. The innocent people dying between the clash of so called economic/industrial development and the farmers for survival.

The political implications of trying to catch up economically with China through SEZ policies which exempt private corporations from labour legislation, environmental regulations and tax laws which apply to the rest of India has been quite evident from the recent turmoil in certain areas across the country. Further, the competitive structure of Indian industry is expected to get distorted by SEZs as every industrialist and entrepreneur would want to establish itself into an SEZ to catch up and out do the competitors.

All these incidents were sufficient enough to initiate PropertyVertical to do a research study on SEZs. An attempt has been made to look into the concept of an SEZ, the approval and the exemptions granted to them, the list of approved SEZs, the investments made, exports earned and employment generated as well as projected; information released by the Ministry of Commerce, with SEZs’ implications on the local residents along with all the recent developments on SEZs.

Revolt/Mobilisation against SEZs:

The incidents arising due to the land grabbing, involving the transfer of huge quantities of both agricultural and urban land to giant corporations has lead the SEZ issue a burning topic in not only news but in politics too. The opening of year 2006 witnessed the Kalinganagar firing in Orissa, killing 12 Adivasis protesting against the acquisition of their land at throwaway prices for the construction of a steel mill.

The events at Nandigram on March 14 ,2007 in which it is still a mystery as to how many people were killed, how many raped, how many still missing. All this lead to the scrapping of the 10,000 acre SEZ for the Indonesian Selim Group and the CPM’s hasty retreat from the area.

Also there were emergence of popular mobilisations against SEZs, especially in Dadri, near Ghaziabad in Uttar Pradesh, and in Haryana and Maharashtra.

There are investors in other parts of the country who are looking for a reinstatement of the original SEZ policy of the government. There is, for instance, the South Korean steel transnational POSCO, slated to bring the largest-ever foreign investment into India ($12 billion or Rs 52,000 crore, in order to access cheaply some of the best and largest iron ore deposits in the world) and waiting for the Orissa government to complete acquisition of the 4,000-odd acres of land in Jagatsinghpur district. The acquisition has been stalled not merely by the central government’s recent policy of suspending the clearance of SEZs (before April 5) but also by the fierce resistance the state has faced from three local tribal villages who are defending their heritage in a way no less zealous than the peasants of Nandigram fought for theirs.

If the farmers are continued to be displaced and uprooted by these zones, it is evident that there is bound to be serious discontent and political trouble for the ruling State governments.

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Both Wallmann & Properties Mls are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Wallmann has sinced written about articles on various topics from Investments, Home Businesses and Stock. Larry Potter is a recognized authority on the subject of starting a home business with little or no cash. More tips can be found here: ?S. Wallmann's top article generates over 1900 views. to your Favourites.

Properties Mls has sinced written about articles on various topics from Health, Finances and Mortgage. For more information on Real Estate Agents, MLS visit Source:. Properties Mls's top article generates over 1220000 views. to your Favourites.
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