Using PPC has become more and more of a challenge as additional people have found their way into Internet marketing. So how do we beat all the competition out there? Well, for starters, we need to focus on using Google AdWords simply because it has a higher amount of search results. So lets log on to Google and get started.



The first thing that we need to do is create a PPC campaign. The best way to write a quality ad is to view other ads that get a lot of search results. So we need to go to Google and do a search for the same type of ad we are going to be placing. For example, if we were going to write an ad for a work at home business we would simple type “work at home” into a Google search. To make our search pull up the best ads possible we need to add a keyword to our search that doesn't make sense i.e. “work at home pizza” By doing this, only the best ads will show up for the “work at home” keywords. Now all we need to do is simply write two ads similar to these and we will be ready for the next step.

Next, we need to find the best keywords related to our advertisement, the more keywords the better. There are many different tools out there on the Internet that can be used to help generate a list of keywords. Yahoo Search Marketing (YSM) has a great keyword tool that we can use to help build our list. All we need to do is enter a keyword or a phrase such as “work at home” and a list will come up with the most popular searches related to our keyword. We then need to take these related keywords and use them to help build our list. We can also take the plural forms of our keywords to help build our list as well as switch some of our keyword phrases around. For example, change “work at home” to “home at work” or “business opportunity” to “business opportunities.”

Now that we have our list of keywords we need to put a good pricing strategy in place. If we go to YSM there is a tool that can be used to see the different bid prices for given keywords. We simple need to look up the bid prices other people are using to find a competitive price for our keywords, though we need to make sure this makes sense when it comes to the return on our investment.

We are now finally ready to run our ad. Take the two ads we have written and start the campaign. After a few weeks of running the ads we will be able to see which ad is being more effective. Then we will write another ad in place of the bad one to continue to develop the best ad. Now we are finally ready to drive some serious traffic to our business.

To our success!

Andrew Leone