Sun danger is not just a summer phenomenon. Even in the winter, your face, neck, ears and hands are still exposed to the sun's UVA/UVB rays. These rays, which cause wrinkles as well as several forms of skin cancer with repeated and prolonged exposure, don't disappear as the temperature drops. They are present even on cloudy days and exposed skin is left vulnerable without sunscreen or clothing.

•The doctors at South Shore Skin Center recommend the application of a sunscreen of at least 30 SPF, that protects against UVA and UVB rays, to exposed skin every day. Sunscreen may be applied prior to a moisturizer, or use a moisturizer that contains sunscreen. South Shore Skin Center now carries the highly effective Neutrogena Sunscreen with SPF 57 (only available at doctors' offices), in their extensive dermatologist-tested and approved product line. Also, using an antioxidant in conjunction with a sunscreen is beneficial. Both CE Ferulic and Prevage MD antioxidants are South Shore Skin Center's most popular.

•Enjoy winter sports? Many people do not realize that 'windburn' is actually sunburn. With more UV rays coming through in higher altitudes and the snow reflecting the sunlight, UV exposure and the danger to unprotected skin is greatly increased. Apply a sunscreen containing zinc oxide or titanium dioxide of at least 30 SPF, 20 minutes before going outside to provide the best protection. Reapply every two hours of exposure.

•Your eyes are also susceptible to damage from the sun's rays. To decrease your chances of developing eye disease, wear sunglasses that block UVA and UVB.

•Skip the tanning booths. Both types of UV radiation are emitted and can cause severe damage to the skin and skin cancer.

According to Drs. Richard Eisen and Ramzi Saad of South Shore Skin Center in Cohasset and Plymouth, 'Using sunscreen during the winter months is just as important as using it during the summer. Because the weather is cooler, many people assume that the sun's rays are weak because they don't feel hot and uncomfortable when they go outdoors. Unfortunately, the sun's UVA/UVB rays are generally strong year-round and it's important to protect the skin.'

The FDA is currently reviewing labeling requirements on sunscreen to help make it easier for consumers when purchasing sunscreen.

To schedule an appointment or for sunscreen products and information, contact South Shore Skin Center's Cohasset office at (781) 383-3340 or Plymouth office at (508)747-0711.

South Shore Skin Center

Founded in 1984, South Shore Skin Center is one of Massachusetts' most innovative dermatology practices offering a wide range of medical, surgical and cosmetic services.

In addition to Gentle YAG, other cosmetic services include innovative Laser, IPL (Intensive Pulse Light), Thermage and treatments for age spots, acne scarring, birth marks, tattoos and more. They offer a full range of affordable anti-aging services including Botox, wrinkle fillers, Microdermabrasion, laser skin resurfacing, QuickLift and chemical peels.

South Shore Skin Center offices are located at 223 Chief Justice Cushing Highway, Suite 202 in Cohasset, Mass. (781) 383-3340, and 45 Resnik Road, Suite 102 in Plymouth, Mass., (508) 747-0711. For more information, visit their website at www.southshoreskincenter.com.