Network Marketing is becoming increasingly popular in East Asia and South East Asia and has been recognised as the fastest growing market outside of the US by Direct Selling Associations all over the world. This is mainly due to the relationship-based nature of business in countries in the region. In addition, “direct selling gives money-making opportunities to people who probably have a lower educational background or who have already retired", according to Ailsa Gu who is a senior research analyst with Euromonitor in Singapore. Euromonitor International is a company that offers market intelligence on industries, countries and consumers. They have more than 30 years of experience publishing market reports, business reference books, online information systems and consulting projects.



Southeast Asia and East Asia have been key expansion markets for Western direct selling companies for a number of years because of the reasons described above. If you are an Entrepreneur based in South East Asia or East Asia, or if you are looking to build a global Network Marketing organisation then it is imperative that you identify a company with a history of trading in these rapid growth markets.

For example Usana began their South East Asian and East Asian campaigns in 1999 with the opening of the Hong Kong Market and has since started operating in Japan (2000), Taiwan (2002), Korea (2003), Singapore (2003), Malaysia (2007) and most recently the Philippines in January 2008. Therefore, Usana may be an ideal company to partner for individuals looking to develop a global business.

One of the major advantages of growing a worldwide business is that it can be far more stable than a business that is limited to one market. Every country’s economy experiences peaks and troughs and it may be possible to regulate fluctuations in your own profitability by trading in numerous countries. This is an important strategy for both the company and the independent distributors who partner the company.

The Internet enables Network Marketers to promote services and products to people all over the world, providing the organisation you partner adopts online marketing approaches and techniques. Therefore when choosing a team to partner, be sure that they have a strong online presence and community in place.

Usana Health Sciences are dedicated to providing people all around the world with the opportunity to experience both true health and true wealth. This is demonstrated by Usana’s commitment to manufacturing world-leading, pharmaceutical grade nutrition and personal care products. In addition, the Usana home business opportunity has been voted the number 1 distributors choice Network Marketing company by Network Marketing today and the MLM insider magazine from 1997 to 2008. If you would like to learn more about Usana and the business opportunity they offer, please visit