Start out by taking some time and thinking about the product or service you have to offer and how they can fit into holidays or special events. If you happen to sell cosmetics, you can offer special makeovers for prom, brides-to-be, Mother's Day, Valentine's Day, etc. If you sell scrapbook supplies, hold a sale slightly before or after each holiday. Most people will take lots of pictures on the actual holiday and will want to start scrapbooking on their new photos.
Thanksgiving is the perfect holiday to use if your company sells kitchen products. You could also use a bridal shower to show off your goods. Businesses that market their products to children, selling books, toys, and the like, can use the end and beginning of summer vacation to highlight their array of products and maximize customer exposure.
Companies that make their money from the sale of informational products can use special events to their advantage as well. When kids go back to school in the early fall, offer specials on start your own business merchandise that stay at home parents will be especially interested in.
After excessive holiday spending, many people are eager to purchase information on saving money and paying off credit card debt in January.
The best way to make a holiday or special event promotion successful is thinking out of the box and making it fun. If the services you offer include event planning, have some summer specials for graduation parties and family reunions. You can give parents who let you organize their child's first birthday party a year long discount.
Increase your promotion's success by working with other local businesses. This will expose you to an even larger customer base. Web designers can team up with informational product salespeople to offer information on starting a new business with a special start-up website deal, calling it the "New Year, New Business" deal.
Being imaginative is the best way to make your special event or holiday promotion a big success. Use advertisements and specials from other local businesses as inspiration for your own ideas.
Special Events And Festivals
Marketing is all about getting exposure for your business. While it's important to have an overall plan for marketing that includes marketing gifts and giveaways, summer is a good time to suspend a few of the rules and just get out there to have some fun. Seriously. Some serious fun with marketing gifts that take fun seriously.
Summer is a prime time for neighborhood and town festivals, street fairs and business picnics. If your town or a local organization is holding a health fair, craft fair or any other type of festival to be held outside, you can usually book a table at their event for as little as ?10. These little gatherings and festivals are a great way to mark yourself as one of the neighbors and heighten awareness of your business, name and services. All it takes is a little creativity and a stock of some fun, inexpensive marketing gifts that you can take with you from event to event.
The Game Plan
Step 1: Attract people to your table.
Make it colorful, make it bright. Blow up brightly colored balloons to float from the table legs or chairs, or tape them to the edge of the table. Be sure to offer a balloon to any child who stops to ooh and ahhh at them. You've got plenty more where that came from, and in the meantime, your balloon will be making the rounds with your name printed on it.
Make sure that you lay out a few samples of each of your marketing gifts on the table interspersed with promotional material and information about your business.
Step 2: Give them something they want.
There's one thing that everyone is sure to want on a hot day outside ? water! Fill up a barrel with ice and nest some water-filled sports bottles down in it. Keep the barrel behind the table so that you have to hand the sports bottles out personally. That will give you a chance to shake hands, introduce yourself and make with the friendly banter.
Step 3: Give them something to think about.
Make sure that your message is prominently displayed and that you have plenty of promotional materials to hand out. Take the time to talk briefly with those that express an interest in your product or service, but skip the business card just for today. Instead?
Step 4: Give them something to take away.
Hand them a Frisbee with your business information on it. Or a boomerang. A fan. Anything that's fun, bright and fits in with the mood of the day. This is also a good time to use up leftover marketing gifts from throughout the year. Pull out the extra printed t-shirts and hats from the last business conference, and tuck it all into the leftover carrier bags.
Among other things, the leading promotional gifts suppliers on the internet offer a broad range of inexpensive and fun marketing gifts for your summer promotions. If you're looking for something different, browse the internet and contact one of the many experienced representatives for additional ideas or advice.
Both Theo Mclanahan & Gareth Parkin are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Theo Mclanahan has sinced written about articles on various topics from Marketing, Fitness and SEO Search Engine Optimization. Stop giving your articles away for free to the article directories. Sign up for network where you can get paid for submitting articles (not to men. Theo Mclanahan's top article generates over 8100 views. to your Favourites.
Gareth Parkin has sinced written about articles on various topics from Promotional Advertising, Promotional Advertising and Web Development. Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online supplier based in the north of England. Established in 2001, he. Gareth Parkin's top article generates over 450000 views. to your Favourites.
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