It's your job as an affiliate-marketing mentor to motivate your downline to action. When they are conducting their marketing activities in an inspired way, it benefits them, you, and the entire affiliate program. You can use special offers and incentives to spur your downline on to better performance.

When you began your affiliate marketing business, you no doubt focused on garnering sales quickly. With your business growing you jumped at opportunities to further that growth. You saw the benefit in doing so consistently. Your upline probably offered you incentives to build your business. These were rewards to you for increasing your sales. Your upline support spurred you on to be a better affiliate marketer.

You should do the same for your downline members. Special offers and incentives from you tell your downline two things. First, it tells them that the harder and smarter they work the greater the reward. They see that they receive reward in terms of extra sales and increased profits. They also see that they gain additional rewards from their affiliate program on top of their actual business sales.

Secondly, special offers and incentives tell your downline they are part of a team. It lets them know they are part of a team with a common goal. While this can often sound trite, it only is when not backed up with tangible support. Give your downline support, and those rewards for exemplary performance and they will go to bat for your business continually.

What kind of special offers and incentives can you offer your downline? They can be the exact same things you received from your affiliate mentor and program. They can also be offers and incentives of your own design. You can tailor specific special offers and incentives to different downline members.

One example of a special offer is giving your downline a free e-book or free access to an online seminar for signing up with your program. You may also offer them a free or discounted subscriber list for becoming part of your program. Some affiliate leaders offer software downloads that one can use to build their affiliate business. Some offer discounts on affiliate marketing courses that extend over several months.

Examples of incentives you can offer as an affiliate marketer are plentiful. You can offer to add downline members to an affiliate who increase their sales in a month. This means greater income for them and greater tier two income for you. You can also offer free product as an incentive. This may be product your affiliate can sell for 100 percent profit, or a product that they can keep for their own use.

Some affiliate marketers offer bonus commissions to their downline. They offer some of the revenue they are earning back to downline members. In other words, they give an out-of-pocket dividend payment. This encourages the downline member on to greater sales achievement. The upline member ends up getting back this dividend, and more, in increased tier two sales commissions.

Affiliate programs as a whole offer their members incentives. They see the importance in giving rewards for work well done. They often promote affiliate marketers to leadership levels for building a strong and productive downline. The incentive they offer for members to do this is increased level one commission.

Special offers and incentives within an affiliate program are important. You should take advantage of them when offered from your affiliate leadership. You also need to give your downline the opportunity to partake of special offers and incentives. Incentives provided by your program, as well as your own incentives, will motivate your downline.

These offers and incentives will keep your downline engaged in the business. They will discourage affiliate membership attrition. They will definitely build your overall affiliate-marketing program.