Pop-under, Popover, or just pop up, no matter what you use it still remains a proven method to increase your subscriber list and sales.
Many of us find the popup quite an irritation and have scripts installed to block them whenever we can, but they still seem to get through.
You yourself have probably filled in one, or have been tempted to buy from a popup recently. Sit back and think why you did and what happened.
The key to running a successful popup campaign is to make sure you have something worthwhile to say or offer.
It can be put down to offering your visitor something of interest related to what he has been searching for. Now we all know this, but how many are actually applying it?
A successful popup has to be target specific, most webmasters will just put the same one on all their pages, and in most cases they will have absolutely nothing to do with the page. Mainly this boils down to plain laziness.
If you target a specific search with your keywords, your popup should relate directly to that theme. Simply put, have different offers for different pages. The single popup for all pages will just irritate your visitor and he might not even come back to your site again.
Use them carefully and plan each ones use. If it does not relate to a page, don't put it on.
The popup has two main functions:
Get the visitor to subscribe to a opt-in. Send the visitor to a sales page.
The pop-under on the other hand is normally used to activate a sales page when the visitor leaves, but it has been successfully used to get new subscribers. Both methods will work depending on the content and makeup of your page.
The popup consists of three basic elements:
Headline:
The headline like any other headline should grab the attention of the visitor. Remember he will see the popup when it appears, whether he will read on depends entirely on the headline, more so than on a sales page.
Sub-headline:
This should relate to, and follow the headline creating an itch. All you want to do is raise curiosity in the mind of the visitor to want to find out more.
Call to action:
Based on the curiosity you have created in the sub headline you will ask the visitor to take some form of action, like opt in to a newsletter or click on a link. Now unless your opt-in is highly valuable as a stand alone, it would be advisable to add value by providing something in return. This could be anything that is related to what the visitor is searching for.
The popup is not a sales page, your ultimate goal is to create an itch, the more itchy the better.
Conditioning to old style popovers is evident and just like banners they tend to draw little attention. To get away from this you need to be a little more creative and give them different look and feel that will catch the visitor's interest.
The key to sales is advertise, advertise and advertise, as much as possible. But if your advertising is just thrown into the air and not targeted, I would suggest a philosophical chat with the dog, the result will be the same.
Spiderman Friend Or Foe
As a Friend:
Your prostate gland is a vital component in your reproductive system, located immediately below the bladder, wrapped around the urinary tract. The prostate provides a secretion to the seminal fluid liquefying the coagulated semen, in order to provide strong and effective fertility. This secretion, which comprises of acid phosphatase, citric acid and proteolytic enzymes increases greatly during sexual stimulation.
As a Foe:
Unfortunately, an enlarged prostate, known as BPH or benign prostatic hyperplasia, has become the most common debilitating experience among men with the incidence increasing with age. At age 30 around 10% are diagnosed, at age 50 it reaches 40%, and peaking at 90% for those attaining 85 years. This is not the incidence of prostate cancer, which averages just 3% of all those men tested with a prostate problem.
When the prostate enlarges it restricts the urethra, the bladder outlet, causing increased frequency and urgency, restricting the flow, reducing the force, and those necessary nightly trips to the bathroom.
In some cases BPH may exhibit mild or even no symptoms, so it is important to have regular checkups from the age of 40 onward so as to be able to take preventative measures, but it is sensible for all men to be aware of their dietary intake avoiding those items known to irritate the prostate gland. The chemical changes that lead to BPH, (we are what we eat), are easy to determine but are factors often overlooked in the hurly-burly of life.
Dietary guidance is given below.
Why does it happen:
Our levels of free testosterone decrease with age, whilst other hormones such as prolactin, estradiol, luteinizing hormone and follicle-stimulating hormone all increase. An enzyme called 5-alpha-reductase converts the free testosterone into a potent androgen named DHT (dihydrotestosterone). Your body's ability to metabolise free testosterone is thereby inhibited by elevated estrogen levels. Ultimately the prostate hormone receptors take in DHT rather than free testosterone. This then results in prostate enlargement and inflammation.
Ah well, that's the science over with.
What you can do:
A variety of factors can be responsible for the changes that produce prostate enlargement but mostly it comes down to lifestyle choices. Eliminate substances known to irritate the prostate such as alcohol, tobacco, coffee and chocolate, sorry, but all are known as triggers for BPH. Overeating and snacking between meals is another prostate no-no, as is dehydration. Drink plenty of water!
Increase exercise, a study involving 30,634 men found that physically active men had a lower risk of BPH compared to sedentary men, those that walked 2 to 3 hours per week had a 25% lower risk of BPH.
Nutritional deficiency is a big factor in BPH. A lack of zinc, copper, selenium, folic acid, iodine and omega-3-fatty-acids in the diet will all contribute to the problem. Also a high carbohydrate diet stimulates the production of 5-alpha-reductase (remember him?) leading to BPH.
Refined, processed and sweet foods all deplete the body of essential nutrients.
The sleep hormone, melatonin, inhibits the growth of non-viable prostate cells but is produced only in natural sleep before midnight and in total darkness. (Weird)
Violating the basic laws of health all tend to produce acid stress, which leads to chronic inflammation, so therefore any treatment plan for BPH must address the acid problem. Acid stress is also a result of relationship problems, breakups, and a lack of emotional and sexual fulfillment in marriage.
Basic diet guide:
The following foods and supplements should keep your prostate in tip-top condition.
•Maintain good intestinal bacteria with cultured foods such as sauerkraut, yoghurt.
•Always use lemons or limes wherever possible.
•Eat pumpkin seeds. An excellent source of zinc and phosphorus.
•Eat oily fish such as salmon, sardines, etc, or take fish oil capsules.
•Minerals - broad spectrum mineral salts with folic acid.
•Melatonin tablet on going to bed.
•Finally, go Italian. Stew tomatoes with onions and garlic, with tomato paste to thicken, then add olive oil and a pinch of salt. Eat with anything and everything This provides lycopenes and sulphur compounds which your prostate needs and it will thank you profusely.
This article is for educational and information purposes only. Should you have any concerns about your health always consult your medical practitioner
Both Karl Stadler & Kevin Cronin Cronin are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Karl Stadler has sinced written about articles on various topics from Adsense, Internet Marketing and Lose Weight. To learn more on how to create a successful popup and substantially increase your subscriber list and profits pay a visit to
Definition Of Sales Promotion Also very welcome is joint advertising when two manufacturers join hands over a promotion and in-shop POP or point of purchase razzmazztazz