People are willing to pay for online content. In fact, the "Online Publishers Association" said that pay-for content is emerging as a hot revenue model. Business content, personals/match making, and entertainment are the hottest niches. But even smaller niches, like DVD authoring, sports coaching, marketing services, and dieting are producing profits.
You can sell subscriptions for online content with your own membership site? Selling online content by way of a password protected website has become big business. Not only is it fast to set up, but the start-up and running costs are minimal. Work from home entrepreneurs and big businesses alike are tapping into this new-found revenue source.
Less than nine percent of online users currently pay for online content. This means the market is wide open for the savvy entrepreneur. Paying for content in 2004 was more than 5 times what it was in 2005. That's a whopping 500% growth! Those who capture the market first in their niche will have the obvious advantage and it's an international market, so anyone can play.
One of the great things about starting a membership site is you can take your hobby, specialized knowledge or profession and turn it into a profitable business. Your challenge will be finding exclusive content. You can start it part time but it will likely develop into a full time business.
Planning for and setting your site up for auto-responders, automated sign-ups, credit card processing, automated cancellations, etc is all part of a successful membership website. Starting and running a membership site can be a lot of fun and very exciting, however you need to know what's involved in setting one up, and then managing it effectively.
This whole process can seem a bit daunting. However, as complex as this seems, many companies offer a low cost, easy-to-use software solution. This makes it possible for almost anyone to start and market a membership site at a very low cost.
Start A Membership Site
Domain Registration: Your domain name is the web address of your site. Domain names must be paid for on a yearly basis. Your cost here will range around $3 - $10, depending on what domain name registrar you work with and what domain type you buy (.com, .net, .biz etc.).
Keep in mind that it may be worth spending the extra money to get a .com, as most people will automatically input a .com address. If your address ends in a .net, you could lose some visitors. You can pay for your domain name a year at a time, but many registrars will give you a discount if you purchase your domain for two or more years at a time.
Web Hosting: Your web host is the company you pay to have your site up on the web. This can be paid for on a monthly basis. It's always a good idea to do some research and compare several providers before deciding on a hosting company. Monthly fees can vary widely and some sites will offer you a month or two free if you pay by the year. Depending on what host you go with and what additional services you utilize, you could spend from $40 - $250 per year.
Membership Manager: In order to keep your content exclusive to members, you will need a membership program such as Amember. This will be about $130, but once you buy it and install it on your server, it is yours to keep forever. The company will actually do the installation for you, so you don't have to worry about that. Once it is installed, it will protect the area of your site that you specify. Anyone who tries to access it will need to enter a username and password.
Automation Tools: Automation tools make it easy to manage your membership site, and will definitely come in handy as your site grows. These tools include things such as an autoresponder and credit card processing service. The prices on these services will vary, and it is a good idea to compare several companies before you purchase any of these tools.
It is possible to find some of these tools for free, but be wary of them. When you subscribe to a free autoresponder service, the service will display ads from other companies on your messages. Some of your readers may not mind this, but some readers may feel that this looks unprofessional or cheap.
Marketing and Advertising: As you develop your membership site, take some time to think about what type of marketing you will participate in. There are lots of things you can do to market your business for free, but in order to achieve the fastest growth, you may want to buy some ad space on other people's websites or ezines, or purchase pay per click advertising, such as Google Adwords. These things can be done on any budget. Keep an eye out for affordable advertising options and you will definitely find some.
Membership sites can be set up quickly, and as you can see, relatively inexpensively. Once you have developed a nice amount of customers, they can also bring in a steady income.
Both Kim And Charles Petty & Robert Williams are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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