The top 3 search engines are MSN, Yahoo and Google - and all three think that having links from outside sites pointing to your sites is one of the most important "ranking factors". This is called link popularity. You can start building your link popularity today by influencing other websites to link to yours, which will then make the search engines see your site as more "popular" and then they will send you more traffic.
You can start building your link popularity today with a few simple steps. There are paid methods to do this, as well as free methods. Most beginning webmasters will want to start with free methods before moving onto paid methods.
I love to use blogs to help build my backlinks and link popularity. There are literally millions of blogs out there, so you're sure to find something on your topic. What's more, you can get started immediately.
What you want to do is go to Google. At the top is a link to blogs. Click that. Then enter a term related to the website you want to build links for. Then, you'll go to each of the sites that come up in the results.
Most blogs have an option to leave a comment after their articles. You will read the article and ensure that it is, in fact, about your topic. Then you will leave a comment on the article.
You'll fill out the required fields within the commenting area. It usually asks for your email addy, name (you can just put your first name if you want) and, if you have one, a website address. This is the most important field, so make sure you fill it out completely.
Then, for your comment itself. You do not want to spam the blog you are posting a comment on. That is, don't just leave a promo for your own site. It will most likely be deleted.
Instead, make your comment relevant to the post that the blog author wrote. Usually people like compliments, so leaving a complimentary comment is always more likely to be published. Try to add value to the post the author already wrote or even respond to comments other people have submitted.
Then you hit "Submit." A lot of blogs will make your comment immediately appear and you'll get your backlink right away. But in these days of SPAM, some blogs to make the blog owner personally approve the comment. If this is the case, you'll probably get a notice that your comment is waiting for approval.
Head on back over to Google blog search and visit each one that you found on your keyword. You need to leave comments on as many as you can find that are actually about your website niche. This is because the more places your leave your link, the more backlinks you get.
This is simple enough for even the most beginning internet marketer to do. What's more, if you do it on a fairly repetitive schedule, your links will build slowly over time. All the while increasing your rank.
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