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Starting A Business In China

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Prior to privatisation in China, business only existed in the form of State Owned Enterprise (SOE). These were (and still are) run by people with strong political backgrounds and relationships, usually connected by family ties to someone in the government. This sort of closed organisational structure gave no opportunity for its employees to be involved in any decision-making processes. Often leadership based on strong company ethics and principles was an important factor in decision making and staff motivation, although the extent of government financial support available meant that SOEs frequently didn't need much in the way of business knowledge or understanding of the market. Success was based rather on good relationship building , which effectively meant getting government financial support.



With the boom of joint venture in the late 80s and early 90s, foreign investors started sending their own managers to interact with the SOE business culture. They were given great packages as incentives to compensate for hard local living conditions. In the 13 years I have been living in China, I have heard stories, too numerous to mention, of foreign managers attending hundreds of banquets and getting drunk with government officials, while the translators took over the communication channels. Most of the time they would have no idea of what was going on, other than that they were expected to drink vast quantities of alcohol, which somehow or other bridged the gap between the two cultures. The main criteria for foreigners to be successful in this business arena were knowledge of the following:

-How to 'fake' drinking

-How to recognise who is a decision maker

-How to impress Chinese counterparts by speaking a few Chinese phrases

-How to use chopsticks and understand meal etiquette

How to 'fake' drinking (and not get drunk)

The easiest way is secretly to pour water into your cup, since you will be challenged to drink baijiu (white spirit). This lethal spirit has a strong taste and is 50%-70% alcohol. While nobody is watching fill your cup with water and make sure it is always full. Initiate constant refills of everybody's drinks and you will soon gain the title of 'Lao Han' (honourable Chinese). An alternative is quickly to dispose of the contents of your cup over your shoulder as you bring it close to your mouth. Make sure there is nobody watching and that there is nobody standing behind you! Baiju is always drunk down in one go unless it is mentioned otherwise. It is a good idea to fake being slightly drunk too, in order to avoid arousing any suspicions.

How to recognise who is a decision maker

All banquets are served on round tables and there is no obvious distinguishing mark, to indicate where the main guest is seated. However there are a few give-aways. Look out for these clues:

-The guest of honour is most likely to be facing the door (so they can see when the new dishes are brought in).

-Fish is the sign of prosperity and a banquet is likely to include a fish dish. The head of the fish will be placed facing the person of highest status.

-The counterpart will be seated directly opposite.

-The people seated at the right and left hand of the person of highest status are the two next most important decision makers.

How to impress Chinese counterparts by speaking a few Chinese phrases

The Chinese language consists of phrases that are called 'chengyu', the nearest interpretation of which, would be 'proverbs'. They usually have four characters and have a whole story behind them to support the meaning that you want to express. There are dictionaries with a selection of the most frequently used chengyu, an essential part of your library. Make sure you use a chengyu at the appropriate time and you will grab everybody's attention and gain substantial respect.

How to use chopsticks and understand meal etiquette

This involves practice beforehand. Using chopsticks is the first step of eating etiquette and conveys the message to the Chinese that you are willing to learn and accept their way of living. There are two kinds of chopsticks: disposable (wooden) and those used at banquets (made of plastic, jade or polished wood). The latter are quite difficult to use to eat the peanuts and small bits, so common in Chinese cuisine, so make sure you practise with these.

When dishes are brought to the table, wait for your counterpart to start eating or at least invite you to help yourself. Fish is always taken by the highest ranking person seated at the table. They usually get the fish cheeks too, the best part of the fish.

When drinking toasts, your cup should be held at a lower level than your counterpart's. That way you show respect. If they attempt to say cheers with their glasses held lower than yours, don't fall for it, it is just a test.

Waitresses will keep refilling your glass while you are talking. While conversation continues, tap your index and middle finger twice on the table, which simply means 'Thank you'. This custom is explained by the legend of an emperor, who decided to mingle with his people in disguise. He swapped clothes with his servant and watched as officials focussed all their attention on his servant, believing him to be the emperor. When the servant, dressed as emperor, was offered tea the true emperor in servant's clothes had to serve him. To preserve the disguise, without compromising the respect due to his emperor, the servant, dressed as emperor, tapped two fingers on the table to denote bowing with respect to the real emperor.

And remember, enjoy the meal, be prepared to eat intestines, turtles, snakes and drink snake blood and bile without showing any disgust. These delicacies are believed to improve your manhood. If you are a woman, you are more likely to be forgiven the odd lapse and at least won't be under so much pressure to drink heavily. In this case, you should make sure that you are accompanied by a Chinese person of higher position in your company, who is prepared to take over the drinking part of the evening, which is so crucial in establishing good business relationships.

Copyright 2006 Dalida Turkovic
Starting A Business In China
If you've established a representative office in China, you're not legally allowed to engage staff directly; you will need to use the services of a government accredited HR agency. Such as the foreign services enterprise corporation (or FESCO for short) who will employ your staff and effectively second them to your organisation and you have to pay FESCO a fee for that service; you will also have to contribute social welfare payments for your staff.

If you're setting up a wholly foreign owned enterprise, or a joint venture, you can engage staff directly but you do need to have a written contract with all your staff. If you don't have a written contract with your staff then there are penalties. If you don't have a written contract within one month then you're liable to pay your staff double their compensation, if you don't have a written contract within twelve months then not only do you have to pay them double their compensation but they will automatically move onto an open ended contract with means it's much harder to get rid of them, you have to pay higher levels of severance pay and there are also fines which you will have to pay.

There is a lack in China of experienced, skilled senior level management, especially those with English skills or particular technical knowledge. A lot of companies, when going to China, plan on engaging local staff, but when they cant find the necessary skills they then have to employ British staff to fill that skills gap and the budget will go up accordingly. Obviously if you're wanting to recruit staff that are in short supply, you'll need to pay appropriate salary levels and they can be equivalent to western salaries in major cities like Shanghai and Beijing. Once you've employed the staff, you then need to make sure you retain them, obviously providing an attractive salary would be one incentive but there are other ways you can retain staff. Providing a clearly defined career progression, also by providing opportunities for training and opportunities to travel aboard.

Termination of staff in china can be very difficult, summarily dismissal of staff is allowed but you need to have a good reason, they could have committed an act of gross misconduct or committed a crime. You do need to keep accurate records of their acts of misconduct or crimes. There are some staff who are untouchable unless they've committed acts of gross misconduct or crimes, for example, anyone who's pregnant or on maternity leave or staff who are suffering from a work related injury. Redundancy in china is also very difficult; one point to bear in mind is probationary periods, the maximum probationary period is six months for employees who are on a contract of three years or more. If you have staff on a contract of two to three years, the maximum probationary period is two months, one to two years is one month and staff on a contact of under one year; the maximum probationary period is half a month.
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About Author
Both Dalida Turkovic & Kimberlie Hutson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Dalida Turkovic has sinced written about articles on various topics from Organizational, Work Life Balance. Dalida Turkovic - Master Coach and Master NLP Practitioner has lived and worked in China since 1990. Please visit her business coaching website
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