I've gotten several questions recently about the legalities of starting a business. So, this week I thought I would address a few of the more common legal issues most new businesses face. But first, let's get the mandatory legal disclaimer out of the way: the advice dispensed by this columnist is probably no better or worse than the advice dispensed by other columnists. Do not take the following advice as gospel or bet the future of your business on any advice given herein by said columnist.
Agreed? Good, let's proceed.
To begin, here's the best legal advice I can give you as a new business person: find yourself a good lawyer and make him or her your very best friend. Granted, your new best friend will charge you an hourly fee for chatting on the phone or talking business over lunch, but you'll find it to be money well spent. A good attorney can save you far more than the cost of his services. I rarely make any decision that has the potential to impact my business without first consulting my attorney.
You can locate an attorney through legal referral services or just by opening the phone book, but the best way to find a really good attorney is to ask other business owners for references.
You want an attorney who specializes in business matters. A few of the things you may need legal help with are: legal business formation, articles of incorporation, trademarks and copyrights, investment documents, employee policies, etc. You may find that a single attorney can't meet all your needs, but if you use a larger firm they will have attorneys on staff that can provide the specialized services you require.
Now, let's take a brief look at a few questions I've received regarding the legalities of starting a new business.
What's a DBA? "DBA" stands for "doing business as." A DBA is another name that you use in the operation of your business other than the legal name. For example, "Jones, Inc." might be the legal corporate name of your business, but you might use "Bob Jones Landscaping" as the everyday business name. In this case, you would see the business described in legal context as "Jones, Inc. Doing Business As Bob Jones Landscaping."
Here's an example of using a DBA to launch a new venture within an existing business. A reader asked: "My wife incorporated a multimedia business three years ago, and I am starting a voice-over business. Is it more beneficial for me to open as a sole proprietorship or to operate within her multimedia business?"
My answer was that he should open his company as a division of his wife's business, operating as a DBA. Even though he is using his own business name (the DBA), technically his wife's corporation is launching the service and therefore will give him some liability protection. Doing so would also help him save on start-up costs (such as having to pay for a separate incorporation). It's relatively simple to keep a separate set of books, and when the new business takes off, he can spin it off into a separate entity.
Will a corporation protect me from liability? It can, if handled correctly. You may have heard about the "corporate veil," which means that you can't be sued personally for anything that happens in the corporation and your personal assets can't be attacked by creditors or a lawsuit on the corporation. But in order to have this protection, you must act like a corporation. This means conducting board meetings, taking notes and publishing minutes in your corporate book.
In addition, be sure to have a separate corporate checking account and, if you need them, corporate credit cards. Don't use corporate money for personal purchases, and vice versa (unless you file an expense report). Many people think they don't need to go to all this trouble if there is just one or two people in the company, but in order to be treated like a corporation, you must act like one. Your attorney can give you more details.
How do I register my company name? To register your company name simply contact the office of the Secretary of State. This is easily done by phone. The registrar will tell you if the name you have in mind is available as a corporate name and will reserve the name for you if it is available. You will be sent a form to complete and submit with a nominal fee. For more information you can also visit the Secretary of State's website.
Do I need a business license? Nearly every business will require a county or city license. Luckily, such licenses are relatively easy to obtain and are not expensive. For local licensing requirements, contact your city or county government offices.
Some businesses might also require a state license. For example, hair stylists, contractors and most businesses serving food fall under the purview of the state licensing board. Each state has an agency that deals with these types of businesses. Contact your local government offices to see if your particular business requires a state license.
Some businesses will even require federal licensing. Examples of such businesses would be those that provide investment advice or that deal with firearms. Federal licensing is typically required for businesses that are highly regulated by the government.
I operate my business out of my home. Do I still need a license? Operating a business out of your home does not get you off the hook when it comes to licensing. You should check local zoning requirements and property covenants. You can find this information at the court house or by calling your local license department. Home businesses are also subject to zoning laws that regulate how property can be used and may restrict various activities.
This is just a sampling of the legal issues that must be addressed by every new business owner. To learn more, take your favorite lawyer to lunch.
Just be prepared to pick up the tab.
Here's to your success.
Tim Knox tim@dropshipwholesale.net
Starting Your Own Business Books
Sell out most of what you got and get orders coming in before you invest in thousands of dollars of merchandise. Test everything; the products with your customers or potential customers, test ads that you run to see how many orders it pulls in, test location, test method of marketing, test small changes in wording, logos, designs etc?
Still before you begin you have to decide how you will create your business entity. Will you be a sole proprietor? An LLC? A Corporation or a general partnership? At first this may not be necessary but it will be necessary further down the road. Focus on what you would like to achieve? If your goal is to work at home so that you can be with your kids, and you just want to make a few hundred dollars per week, it probably is not necessary to incorporate.
Planning as much as possible is key, analyzing the cost that is absolutely imperative for you to start, maintain, and to grow your business consistently. Next you must get orders, you must get your name in front of the buyers in the most cost effective manner possible, work a plan of action to do so. Take consistent steps, cut your cost as much as you can without cutting quality, and you must keep in your mind exactly where you wish to end up. Visualize yourself and your business from beginning to end.
According to the Small Business Administration, most small business fail because they are undercapitalized. That means they don't have the money to jump on an opportunity for growth, or to keep their products well stocked, or spend money when it is imperative for their business. Instead of jumping head first into a new business, and losing your shirt, it might be better to plan it and put away some money for a period of time, such as six months, one year or two years for the eventually launching of your business. You need to have enough money to be able to sustain yourself and your business for about six months to one year.
Another way of acquiring capital is with a joint venture partner who puts up the money, or through a loan. If you have a home equity line of credit you could use it to capitalize your business. If you don't have those avenues available to you, you may have to maintain a full time job and do your own business on the side until it can be your only source of business.
You should decide upon a brand or logo and signage for your business so that you can build product recognition. This is also a cost effective solution of advertising if your personnel, trucks and packages have your contact info, logo and phone number on everything that goes out. Make it clear for your customer to read, get in touch with you and order or reorder.
You would be surprised at how careless people are with their signage. This is a reflection of you and the quality of your products. I have seen signs with misspelled words, incomplete phone numbers, disconnected or no phone number at all. I have seen signs with the words crammed together, or with scratch-outs, to make it unreadable, and confusing. You don't want your potential customer walking past you because he/ or she doesn't know what you offer.
If you're marketing, keep it simple. For an example at a quick read, ?TASTY CHICKEN TOSTADAS? is more effective than Marguarita's and Dave's tasty extraordinary, famous, Mexican Tostadas in chicken with a fine sauce or meat in a cream sauce. You have about ten to thirty seconds to make an impact and consequently a sale with your customer.
All this planning prior to your launching is not to intimidate you but for you to know how much it will cost you, to clearly target your customer, and what marketing method will work best in getting them, and keeping them, what products do you need on hand immediately, and to plan an effective campaign that will take you to your goals of starting and of course succeeding in your business. Even though you have to do the work prior to, during, and on an on-going basis don't let this stop you from fulfilling your dreams of your own business.
Take some time today to envision yourself and where you want to be in one year, three years, five years or ten. If you don't like the outcome, now is the only time you have to change your future. You can make it happen!! Take action and do it now!!!! At least start!! There is really no perfect time to start. You will not have all the elements perfectly in place but if you don't start to take steps to accomplish your goals now, the years will come and go swiftly whether you are fulfilled or not. copyright 2006 Yoga Kat
Both Tim-knox & Katheryn Hoban are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Tim-knox has sinced written about articles on various topics from . Tim KnoxEntrepreneur, Author, SpeakerTim Knox is a nationally-known small business expert who writes and speaks frequently on the topic.For more information or to contact Tim please visit one of his sites below.. Tim-knox's top article . to your Favourites.
Katheryn Hoban has sinced written about articles on various topics from self improvement and motivation, Alternative Medicine and Culture and Society. Yoga Kat teaches children's yoga ages 3-6, 7-12yrs and Adults in NJ. The Author of the book DAUGHTER BELOVED and created a children's affirmation CD and an adult affirmation CD. Available for speaking and reached at yogakat@verizon.net or 201 970-9340-. Katheryn Hoban's top article generates over 60500 views. to your Favourites.
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