Personalized jewelry pieces can be made from a wide variety of metals. Two of the most popular choices for personalized jewelry metals would be gold and platinum. For those who are searching for jewelry that are mostly white, the choices you have are platinum and white gold. These are higher-end metals that are known to be durable and belong to the category of fine jewelry. While there are other options for metal materials, like sterling silver, this article will focus on gold and platinum. This is aimed to help you decide which metal is best for your jewelry pieces.



In terms of durability, the consistency platinum is relatively more durable when compared that of white gold. Generally, jewelers would advise you to be careful with your jewelry, but platinum items are typically more capable of handling wear and tear compared to white gold items. Necklaces, rings, and bracelets are cast with platinum especially since these are the ones that are worn more often and thus more exposed to the elements.

Both platinum and white gold have are whitish, but unlike platinum, white gold is made by mixing alloys to pure gold. Components of white gold usually include silver, gold, palladium, copper, and zinc. Manufacturers make the item whiter by putting a coat of rhodium on top of the finished white gold product. Platinum, on the other hand, is already whitish, and thus do not need additional coatings to enhance its color. Your tastes will tell you best which metal to use, because both white gold- and platinum-cast items are already white. Different manufacturing processes dictate the final color that the finished piece will take on.

In terms of cost, you will find that personalized platinum jewelry and personalized gold jewelry are both under the category of fine jewelry, Platinum pieces are slightly more expensive than white gold items. The higher prices are determined by the manufacturing process of both metals. White gold uses a lot of different alloys mixed with gold, but platinum is pure in consistency, thus making the process more difficult. Additionally, platinum is rarer than gold, and therefore more precious. Jewelers usually offer good deals when purchasing platinum pieces, but in the end, it may fetch a steeper price than their white gold counterparts.

With all of that said, the next question is how readily available platinum and white gold pieces are to general consumers who are looking for personalized jewelry. The trend nowadays favor the popularity of platinum, thus, personalized jewelry pieces made of platinum are being sold by more and more retailers. Platinum pieces are popular because of their durability and attractive designs worthy of this precious metal. Platinum is popular for diamond-encrusted rings or bracelets because diamonds are highlighted quite nicely by this metal. White gold is still sold in many jewelry stores because there is already a solid consumer base for this type of metal. Additionally, white gold is relatively more inexpensive than platinum, thus appealing to shoppers on a limited budget looking for great personalized gold jewelry.

Both personalized platinum and gold jewelry pieces are beautiful to look at; it's all a matter of deciding which would be best suited to you or to the person you would be giving them to.