If you're selling computers than you're trying to tell people that their life will be made easier when using your computer, or if they already have a computer, yours is faster or better than what they currently have, and so will make things that much easier for them.



When creating any kind of advertisement you need to be considering how your product or service will improve someone's life, but you also need to consider how you frame this to them.

The best way to do this is to give people a set line of thought that leads them to wanting to buy your product or service. For setting up my point we'll say you plan to print brochures as your marketing vehicle. This gives you a decent amount of room to work with, so you'll have to be more precise in how you set up your argument.

First you want to get the person thinking about what you're about to say, and this is usually framed with a question or a suggestion of some kind. If you're going to make their life easier with a new computer you would mention how much of a hassle it might be to stay organized, or ask them if they're able to do things as fast as they want to.

Next you go into the details of how your product can solve this problem. You'll list all of the features and other things that are going to affect the customer, and the various ways in which life will be easier when they use your product.

You have to be certain that the first part of your brochure where you're asking them about a potential problem in their life isn't given too much time or attention. The reason is because if this is the basis of your brochure printing you're going to be putting people in a negative mindset. You don't want to bring them down, but to get them to consider your point before mentioning how things can be improved.

The positive side of your product should be the most important thing in your advertising. Consider that if you spend a lot of time mentioning a problem they might have, you might end up creating a bad association with your brochures and their life, whether you intended to or not. The fact that you're also providing a solution to this problem might not be as important, because they could very well stop reading before they even reach that point in your brochure.

Beyond occasion when you plan to print brochures, you should always be sure to keep your marketing as positive as you can. This is about encouraging them to buy your product, not making them feel bad about the way their life is right now.