Search engine optimization, sometimes referred to as SEO search engine strategy, is considered by many to be a blending of both science and art and utilizes the top search engine technology to drive targeted traffic to your web site pages, helping your site to generate revenue and increase in profitability over time.

Don't approach search engine optimization as a game or hobby. When being approached in a professional manner, it can present good results and have you competing for the attention of searchers on the first page of a top search engine ranking.

The primary purpose of SEO search engine optimization is to create traffic for your site that is considered organic. This means that your site has been shown in the search result list as a matter of relevancy as opposed to it being a there because you paid for the listing through pay per click advertising.

By utilizing one of the popular search engines, people are confronted with both paid results and organic listings. Illustrating the importance of search engine optimization: searchers are 9 times more likely to click on non-paid search results. Thus, you can tell why search engine optimization is so very vital and powerful.

Never the less, paid search marketing methods help you get traffic rapidly and are a good place to begin your advertising efforts, but since you're paying for each visitor, you need to move to other methods quickly. Pay per click is very expensive if your site has a low conversion ratio (a percentage of visitors who make purchases).

Focusing your attention on "long tail" keywords can cost much less per click due to less intense competition. This could be a good way to start testing your rate of conversion, and find out if it is profitable to have more competitive and higher cost search terms.

Good keyword research is one of the critical components of effective and successful pay per click marketing strategies. Studying keywords terms and phrases will help you determine which ones are best suited to your business and/or have limited competition. Avoiding the required research into relevant keywords can lead to increased time, cost, and frustration with the marketing plan.

Paid search marketing can be another extremely helpful tool in learning how to optimize your SEO search engine. Finding the conversion rates for different keywords can help you optimize your online advertising strategies by improving your search engine rankings for terms that will help you most.

Many webmasters find that the best approach is to use paid search marketing for quick results and fast feedback and putting SEO search engine marketing tactics to work for a more long term strategy, which allows them to take advantage of the benefits and strengths of both strategies.

Alison Lindemann is a Santa Clarita online marketing expert and the owner of Complete WSI e-Solutions. She is a proponent of a having a complete online strategy in order to succeed on the Internet. Her firm offers Santa Clarita web design, email marketing, paid advertising, natural SEO for local Santa Clarita firms or in competitive national ecommerce areas, and several other Internet marketing methods for increasing leads and revenue streams.