For many years, this has been the trend in advertising. But now that the radio medium is almost behind the audio-visual medium, the TV, and the Internet, other marketing strategies have to be employed to continue the benefits of advertising through audio.
It is then that the benefits of using music on websites were discovered. Before, music on the Internet was just available in downloadable forms as mp3. Even through hosting downloadable music on their servers, companies were able to get much traffic on their sites. And everyone engaged in Internet marketing knows that website traffic plays a big role in boosting product and service sales.
However, there had been a problem with illegal music download in which artists, musicians and record companies have lost millions of revenues.
Then, came the popularity of Internet music streaming. Unlike the former, radio streaming does not allow download of the music files. Thus, the copyrights of the artists and record label owners are protected.
So, how can this be done? There are several ways to stream audio from your site. First, is to stream a radio program from your site or blog. You can find free affiliate programs that allow you to stream their radio content from your site.
What will this mean to you? This means that your site will have new audio content every time it is visited. What's even great is that the content is being updated even without much effort from you.
In this case, what you needed to do is to signup with an Internet radio station and have the link embedded on your blog or website.
Another way is to stream mp3s. To do this, you just need to upload your mp3files on a server and add the files' links to the page. When the link is clicked, the browser opens a media player window and plays a file. However, since the file is in mp3 format, it may also be downloaded. Downloading music files without the authorization of the copyright owner is illegal. Therefore, if you will be using this type of streaming, make sure that you have the appropriate permit to do so.
A third way to add audio to you blog or website is to stream music through organizing playlists. Playlists are m3u files, which if downloaded, will not play music if offline. Using this process, however, can be complex. Here is a short instruction on how to do it.
1. Save your mp3 or wma file on the server. You may skip this step if you know that the file exists on another server and know the link to that file. Make sure that the link has a .mp3 or .wma extension.
2. Open your text editor and type the path to the file. Include the http:// and the file extension. Repeat this step until you have included all the links to the files that you would like to be included in the playlist.
3. Save the playlist with a .m3u extension.
4. Upload the m3u file on the directory where the music files are hosted or to your server.
5. Open your html editor and embed the link to the m3u file. Through this, you can also set if you want to have the playlist to autoplay if someone visits your site of if you want your visitor to control playing the music. You can also set the volume level.
After the code is embedded on the html file, and whenever your site is visited, the songs in the playlist will be buffered, streamed and played one after another. If your playlist has several songs, the user can skip forward or go back a song in the playlist using the media player controls.
Doing this setup works for many website owners. Through this you can customize the type of music being played on your site. You can even play recordings related to your product to boost product awareness.
It requires knowledge of html to be done. But if it will be the best way to increase traffic to your site, why not request assistance from programmers. After all, having audio on a website is a proven way to increase sales.
Streaming Audio How To
HARDWARE
The first thing you will need is a compatible computer. Today every new computer is already set up with everything you will need. A basic sound card with a mic and line in jack. If you do not have a sound card they are very cheap and you can get a good one from any standard computer shop.
Next you will need a good mic. These come in all sizes and shapes with different configurations however a general all round mic like the Logitech Noise-canceling microphone is fine for beginners. I suggest you get a desk top one to start with, as you may want to move into video later and so you wont want a headset in your videos.
Of course you could go up a stage and get a preamp with a professional mic but this will start running into dollars and the whole aim of this article is to help you get started.
Next you will want to get some cables to connect up your tape recorder and other audio equipment. Again the computer stores now have packs that will connect up pretty well any device into your computer to digitalise your sound. You want to record directly onto your computer however you can get those old tapes and Vinyl records into a digital format also.
SOFTWARE - RECORDING
Recording your audio is probably one of the most critical parts of this process and again you can get software that ranges from free to many thousands of dollars. For this exercise I suggest you download the free copy of Audacity. This is an excellent free software package that will allow you to record from your microphone or any equipment you have.
It provides excellent editing capabilities and also will allow you to edit multiple tracks and then combine them into one single track. For a quick overview of how to do this you can watch this video and also download the software
The next piece of software you will need for your studio is a converting program that will allow you to convert different formats. For example you may have a real audio file and you want to convert it to mp3. dBpoweramp is like the Swiss army knife for the audio industry and will convert just about any file to any other file format.
Convert from one format to another, just about every audio type is supported: mp3, mp4, Windows Media Audio (wma), Ogg Vorbis, AAC, Monkeys Audio, FLAC and many others whilst preserving ID Tags. It will also rip CDs for you.
http://www.dbpoweramp.com/dmc.htm
SOFTWARE - REDUCTION
If you are going to stream an mp3 direct then you may want to recompile the file to a smaller format. RazorLame is a so-called "front-end" for use with LAME. LAME is a great MP3-Encoder, it's very fast, it produces high-quality files, has many advanced features (like Variable Bitrates and Joint-Stereo), and it's open source. Unfortunately, it is a command line utility, and that is where RazorLame comes in: It provides an easy-to-use graphical user-interface which makes MP3-encoding even easier!
The best way to use this software is to get one file and compile in a number of different formats to test the size against quality.
http://www.dors.de/razorlame/download.php
SOFTWARE – STREAMING
There are a few different ways of streaming your new audio files. If you have Macromedia products you can simple organize this your self however there are some great third party programs around that will do it all for you at a fraction of the cost.
MP3 SOUND STREAM
This is a simple piece of software that takes any mp3 or wav audio and converts the whole file into a swf file and then attaches a button so that viewers can listen on a web page without needing to download any extra software. This is because the flash plugin is on 98% of computes and if not it will automatically detect and load the small plugin. This is great for anyone not wanting to get into all the technical aspects of streaming audio.
You will not need to reduce your files at all with this program as it does it all for you. This is perfect for anyone wanting to stream one file at a time and wants to do it quickly and efficiently. It will stream even over most modem connections.
http://www.mp3soundstream.com
MSIJUKEBOX
For people wanting to stream a number of files then MSIJukebox is a great alternative. This software lets you choose any number of mp3 files and then organises them using an XML file. By using the above free programs you can significantly reduce the size of these files to save on bandwidth.
Because MSIJukebox streams the actual mp3 you can also have a lot higher quality playback including stereo files. This is much better for those wanting to stream a number of very high quality mp3 files.
http://www.msijukebox.com
SUMMARY
So there you have it. A complete studio set up for under $100. Just download all the free software and purchase any of the streaming audio products that you want. You can then create, edit and manipulate any audio files you like. You will also be able to add these audios to your website.
With the web surfer becoming much more "web savvy" than they were a year ago, they are expecting not only information but also an entertaining web experience.
Both Matthew Meyer & Quentin Brown Brown are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Matthew Meyer has sinced written about articles on various topics from Blogging, SEO Articles and Advertising Guide. Matthew Meyer is an internet marketer who manages where you can post your per. Matthew Meyer's top article generates over 60500 views. to your Favourites.
Quentin Brown Brown has sinced written about articles on various topics from Blogging, RSS and Recreation and Sports. Quentin Brown has been helping people add audio and video to their web sites for the pastsix years and provides a wealth of knowledge and expertise.
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