This article will discuss how to structure your copy when working for a client. A lot of copy has already been written over the years and you do not need to reinvent the wheel. This article will specifically cover the sales letter because of its greatest impact, especially if you decide to do SEO copywriting.



One school of thought says that your website should be one large sales letter. This could be a great opportunity for you. You can write for off-line and online businesses using a sales letter format.

A sales letter contains three components that are crucial for it's success. The headline is the first and most read. If you don't grab your readers attention here then you're wasting your time. The second component is the offer. This must be explicit so that your reader knows exactly what theyre getting. It must also entice the reader to take action after reading the letter. Finally there is the postscript. The postscript is the second most read portion after the headline. This is where you put an incentive to purchase the product. You should write each section in order. Do not write the whole thing at once, but rather section by section. These simple guidelines will help you produce an excellent sales letter.

If you don't have great experience writing copy, then you should read the books of the experts and follow their guidelines. Dan Kennedy is a great example. He is an excellent copywriter and has written some extremely insightful books about copywriting.

Hopefully this advice has helped you better develop your skills as a copywriter. The key is to follow the patterns already established and build your own creative spin into your work. Don't reinvent the wheel when writing. This will result in weak sales and more work. Use the structures that have already been proven successful. This will help you become a better and more successful copywriter.