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T5m Launches Content Studio, Syndication Network And Sponsorship Agency For Branded Entertainment

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THURSDAY 18^th DECEMBER,LONDON, UK: Today, t5m (The 5^th Medium Ltd -www.t5m.com) announced the launch of its London-based content studio whichco-produces interview-based, factual entertainment content in partnership withevents, celebrities, charities, venues and brands. t5m's studio focuses onproducing exclusive in-depth profiles with world famous personalities, andbackstage ?beyond the red carpet? interviews at some of the biggest events inthe UK.Unlike traditional production businesses focused on the ?one-to-many? world ofbroadcast, t5m specialises in producing and syndicating short-form interactiveHD content of 3-5 minutes in length, edited specifically for Internet viewing.t5m works closely with brand sponsors during production to ensure they engagetheir target audience, convert that interest into leads and then havevisibility of the results across its global network of syndication partners.

Helen Farrier,European PR Manager, Samsung Electronics Europe comments:

?t5m did afantastic job at our recent Samsung Pink Ribbon Ball. Our goal was to come awayfrom the event with some content of lasting value, which captured theexcitement of the night while raising awareness for the important work thatSamsung is doing for breast cancer awareness. t5m helped us achieve this goaland we look forward to working with them again in the future.?

With aworsening economic climate and broad adoption of digital video recorders,traditional TV advertising is facing a significant challenge. Budgets are nowbeing cut, but brands must still fight to win customers in competitive globalmarkets. Brands and their agencies are looking for new cost effective ways tounderstand their users, engage them, and convert their interest into sales witha clear and measureable return on investment. The explosion in time spentwatching video on the Internet and the sheer number of sites supporting videopresents new ways to achieve this. Online branded entertainment (or ad-fundedcontent) allows brands to target their audience by the kind of content theywatch rather than where they watch it. The content is distributed with abrand's logo in the title sequence, and in some cases adjacent ad-units. It canextend to include deeper brand integration such as product placement andtagging of the content so viewers can interact with it by clicking on it.

t5m contentstudio offers brands a ?one stop shop? to create professionally produced HDcontent optimised specifically for the web; a new way to convert viewers intobrand advocates. t5m has already produced over 300 hours of video content,including 100 in-depth profiles and over 20 events, already making it one ofthe leading UKproviders of branded entertainment on the web. t5m's customised syndicationservice enables its content to reach millions of users, both online and onbroadcast TV. It includes YouTube and many of the largest sites and networks ?further details of these will be made available in future announcements.

CharlieMuirhead, Founder and CEO, comments, ?t5m works closely with brands likeSamsung to carefully develop the narrative for the content right from the onsetof production. We then ensure branded five-second title bumpers and a 20 secondpost roll, with a call to action to engage users. In February, the new versionof our video player will allow viewers to click directly on the content toenter competitions, buy products that are featured, or bookmark products ont5m.com to access later.?

t5m's contentstudio goes beyond just content. Brands benefit from a complete turnkeysolution that includes everything from booking talent and presenters tobuilding customised video platforms for a client:

       t5m content studio

           Allcontent co-produced with a partner (personality, charity, promoter, venue orbrand)

       Sponsorship sales and productplacement

           t5mworks with partners to find the right sponsors and brands

       Interactive video player

           t5m?sown video player is a widget and offers users selected quality

       Multi-platform syndication network

           Videosharing sites, specialised sites, broadcast TV, blogs, print, radio

       Celebrity booking

       Custom video platforms

           Inaddition to syndicating the content, larger clients often want to set up theirown video platform.

t5m has developeda reference platform (www.t5m.com) based on the market leading open sourcesoftware platform WordPress.

RaananBar-Cohen, VP Automatic, comments ?WordPress is an extremely rich open sourcesoftware platform and t5m have demonstrated just how it can be used to createmarket leading online video platforms. The flexibility, time to market and lowcost of their WordPress-based platform makes it an exciting new way of creatinga feature rich video site.?

About t5m

t5m is one of the world's leading producersof branded video entertainment for the web. t5m offers complete turnkeysolutions including production, sponsorship sales, syndication, celebritybooking and complete video web platforms. t5m is headquartered in London, UK,and is registered as The 5^th Medium Limited.

For furtherinformation contact: info@t5m.com

For Pressenquires contact: Tabitha@t5m.com or +44 (0) 207 183 4545

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