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Take Off From Work

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"Bodacious" means to be bold, outstanding, and remarkable. Take those attributes to work and you're on your way to building a fulfilling, bodacious career. Does having a bodacious career sound exciting to you? It is! After starting as an $8 an hour customer service rep, I rose through the ranks of AOL, accepting four promotions and surviving over six layoffs to become the head of corporate training for 12,000 employees. Along the way I learned I needed to be bodacious to achieve the career I wanted. Out of that experience I created my "cheat sheet" of ten essential Bodacious Career Builders. Here's number three: Take the Work Out of Networking



Networking. I find that women either love it or hate it. When they love it, they truly enjoy meeting others and are great at it. When they hate it, they'd rather go get a mammogram. At least in that situation, no one expects you to do more than stand there. Knowing how to network well can make or break your career.

I'm not keen on the term "networking". The problem is the word "work". I mean how many times do you walk into a room full of people expecting to leave with actual work in hand such as a signed contract? It doesn't happen! Why? Because before someone signs their name or hands over a check, there's lots of getting to understand each other, lots of exchange, and making a connection.

So, I say we rename "networking" to "netconnecting". Meeting and getting to know new people is about gathering ? netting ? several good connections. Once you've connected, sharing business cards is simply the convenience of not having to write down their contact information on a napkin.

Today, people who know me have a very hard time believing I was very shy as a little girl. One time in first grade, my mouth was shut for so long, my lips dried together! Seriously. I remember prying them open. (Anyone who knows me now realizes this will not be happening again anytime soon!)

When I left for college, I was ready to leave home but I was a bit intimidated about meeting lots of people. It wasn't until I had to make small talk with college girl after college girl at sorority "rush" parties that I became comfortable with talking to people I didn't know. There's something to be said for diving in to overcome your fear and discomfort.

What I learned from these early networking experiences is that I made it much more work than it had to be. In fact, it was easier than I thought once I realized something so obvious: People love to talk about themselves, especially when they're nervous! What better thing to do than to ask them about the topic they know best?!

The key to netconnecting is having a few easy, open-ended questions to get people started, and they're off. Something as simple as, "Hi, I'm Mary. Tell me, how do you stay out of trouble during the day?" (Notice I used a humorous way to replace the tired old question, "What do you do?" Humor is a great way to break the ice and put people at ease.) At that point, all you have to do is listen. Often the person will provide information that prompts you to say something like, "That's interesting, tell me more."

The best part is they feel good about you because you made them feel good about themselves!

At some point you need to share about yourself. If you've prompted the other person to talk first, likely the ice has melted and you are both more comfortable. Now share a few, succinct things about yourself that you'd like the other person to remember.

Sounds easy, but if you limit yourself to 2 ? 3 sentences and you want to make it memorable, it takes some preparation. For example, what I often say is "I spend my days inspiring women to be bodacious in life, career, and business!" That usually cracks a smile and gets them curious. I then add, "After 10 years at AOL I learned that being in business today is not for wimps so I provide the information and inspiration women in business need to be bold, courageous...bodacious! I do this through the books I write, speaking engagements, live events and more."

At that point, I usually get a question or response that launches the conversation into a direction they're interested in. I'm always ready to talk more about my background or the products and services I offer. Most of all, I've created a connection. And, you can, too!

BODACIOUS CAREER BUILDER #3: Develop a few simple, open-ended questions to start conversations to get new people talking about the subject they know best ? themselves!

Copyright (c) 2007 Mary Foley
Take Off From Work
I've sometimes referred to speaking as the world's most efficient way to sell. Think about it, you get to stand up and talk about something that matters to an entire group of potential customers for a very focused amount of time. The speaking tactic is so powerful that I advise every one of my clients to find a way to get to a podium often.

Now, at first brush it would seem that the thing to do then would be to host a series of workshops and just start inviting folks to come on down and listen. This may indeed be a good approach, but I would like suggest a few very powerful ways to get in front of prospects without you doing all the work. (Remember I mentioned the word efficient before.)

Make the Circuit

There are many groups that need speakers for breakfast, lunch and dinner meetings. Start reading your local business publication for workshop and meeting notices and you will find a ready built list of speaking opportunities. It's best to consider groups that contain your target market of course, but sometimes if you are just getting started, practice in front of most any group may have its place.

Be Hosted

One simple way to get in front of a highly targeted group is to approach other organizations that serve your target market and offer to provide a workshop on a timely topic of interest to their clients. A bank, for example, may be very open to topics from other small business experts. Package your pitch as a way for the host to add value to their existing client relationships. This approach is a very powerful way to win clients because you are essentially being referred by the host.

It goes without saying in one of these arrangements that as well as providing the marketing and filling the seats, the host provides the room and sodas too.

Win-Win

Take the approach above and really turn up the juice by going to two host partners and proposing a group event. This way both partners get to view the event as a value add for their clients and a way to meet new prospective clients invited by the other host. This packaging twist will help you get even attention for your ideas.

A Power Group

Another great way to efficiently sell to a group is to find several professionals who serve a similar target market and put on a 1/2 day workshop. Each participant presents some great information and each participant is responsible for inviting guests. This way you can create a very compelling event and get a good crowd without too much effort. (I've seen this approach work so well that it turned into a lucrative product for the partners involved.)

Teleseminar Series

One of the difficult parts for any workshop is getting people to leave the office and attend your event. Teleseminars, or seminars held via a telephone conference line, offer great convenience and low cost. You can set-up a series of topics and invite local or national caliber guests to interview on your teleseminar. The cost for producing one of these is low enough that even if only a handful of people attend the call it can be well worth it. Another very powerful benefit of this approach is that you can record the calls and create permanent marketing content to entice prospects long after the actual session.

Copyright 2006 John Jantsch
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About Author
Both Mary Foley & John Jantsch are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Mary Foley has sinced written about articles on various topics from Site Promotion, Prospects and The Internet. Mary Foley, author of ?Bodacious! Career: Outrageous Success for Working Women? inspires women to be courageously in charge of their lives, careers and businesses. You can be inspired, too! Get her free e-book ?10 Bodacious Ways for a Bodacious Career tod. Mary Foley's top article generates over 8100 views. to your Favourites.

John Jantsch has sinced written about articles on various topics from Small Business, Affiliate Programs and RSS. John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide published by Thomas Nelson - due out in the fall of 2006He is the creator of the Duct Tape Market. John Jantsch's top article generates over 18100 views. to your Favourites.
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