"A podcast is a multimedia file that is distributed by subscription (paid or unpaid) over the Internet using syndication feeds, for playback on mobile devices and personal computers. Like 'radio', it can mean both the content and the method of broadcast. The latter may also be termed "podcasting". The host or author of a podcast is often called a podcaster."
And you thought blogs and blogging were a mouthful! Let me try to say the same thing with some English thrown in for good measure:
A podcast is a multimedia file (for example, mp3 or video) that is distributed by subscription (you can sign up through an RSS feed, iTunes, or directly from someone's website) over the Internet using syndication feeds (RSS and Atom are the most popular), for playback on mobile devices (CD players, mp3 players and iPods*) and personal computers.
* For those who are thoroughly confused about what mp3 players and iPods are, here is a very quick explanation:
They are, by and large, the SAME THING. "iPod" is Apple's brand name for their mp3 players. Mp3 players are typically smaller than CD players so they are more easily carried (or strapped to your arm while exercising, walking, etc.) and many allow you to see video as well (television shows, music videos, the podcaster's album art, a picture of the CD cover for the artist you are listening to, etc.). Some CD players are capable of playing both CDs (typically wmv files) and mp3s -- so you can download the mp3 directly to a CD. :)
I hope I didn't lose anyone.
Personally, I'm a visual person. While I love listening to an audiobook on long trips, I prefer to read articles and information than to listen to them. However, given the rise in audio book summaries as well as podcasting, it would appear that I am in the minority.
Our world has gotten increasingly "grab and go" and podcasting allows the customer/client to subscribe to a podcaster (read "entrepreneur") that he likes and automatically get all the latest information from that person via audio files which he can listen to in his car, take to the gym, listen to on a plane, take on a walk. . .you get the idea. As such, it makes sense for the small business owner to jump on the podcasting bandwagon.
Take a look at your business and ask yourself, "How could podcasting make a difference to my clients and my business?"
* trainings
* teleseminars
* "What's New" promotions
* article marketing
I will start offering podcasts in January in addition to my teleclasses. I realize that it's difficult for some people to "meet" at a certain time and have decided that by offering my teleclasses as podcasts, I'll be able to reach more people on their schedule.
What business innovations will you be implementing?
Tax Help Small Business
Deciding When You Need a Server
How do you know when it's time to get a server? Kim Komando, writing for the Microsoft Small Business Centre in Australia, answered that question. In her article “5 Things to Know Before Buying a Server”, she spoke of her own situation. Her business used a peer-to-peer network in which computers communicated through a hub. Initially this setup worked fine. But as soon as multiple users required access to the same database, things slowed down considerably. This degradation in performance led Komando to the conclusion that she needed a server.
According to Komando, you might need a server if:
• there are interruptions in your workflow
• two or more people use the same database
• operations slow down or stop when one computer crashes
• remote access to files is needed
Now that you have determined that you need a server, how do you decide which one to buy? This is where server rentals can be very helpful.
Testing New Hardware
Renting a server can help you decide which machine best suits your needs. If you run a small business and you are considering your first purchase of a file server, you may not even be aware of what your needs are. Before you commit your money to a purchase, you may want to try a server rental to put the machine through its paces in your actual work environment.
If your budget allows, you could even test a low-end and high-end machine with similar specs to see which performs better for you. You might be surprised at how well a lower cost server can perform.
In a recent blog post, LANcom Technology, based in New Zealand, listed some points to consider when evaluating a server:
• Speed requirements – A higher number of gigahertz (GHz) does not necessarily mean faster processing. The type of processor makes all the difference. For example, a quad-core processor can perform four processes simultaneously, while a single processor can handle only one at a time.
• Server level – A lower range server will cost less but may be considerably slower. A mid-range server may have greater capabilities, e.g. for dual-core processors, more memory and other features that improve performance. Renting a server in the low and mid-range can help you decide what's best.
• Future requirements – When looking at servers, be sure to factor in business growth. Consider the amount of RAM, the size of the hard disk, and backup capacities. You do not want to be caught short a few years down the road when you have more employees placing more demands on your network.
Server rentals allow you to set up a temporary network to run your day-to-day business. You can then see how the server responds to your workload. From there you can decide what kind of server is best suited to your business.
When renting a server, find a vendor with a wide product range so you can choose between models. Ideally, your vendor should offer not just server rentals, but rent-to-own arrangements. If you decide to buy you can then make your purchase from the same company.
Both Sandra P. Martini & Bruce Orr are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Sandra P. Martini has sinced written about articles on various topics from Marketing, Shopping and Marketing. Online Business Coach & Entrepreneur, Sandra Martini teaches small business owners how to create more success in their business while maintaining their sanity and having fun. Sandra's coaching programs are available via teleconferencing, emails and teleph. Sandra P. Martini's top article generates over 165000 views. to your Favourites.
Bruce Orr has sinced written about articles on various topics from Computers and The Internet, Tax Credits and Business Loans. For more information on visit vernoncomputersource.com. Bruce Orr's top article generates over 74000 views. to your Favourites.
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