Did you know that 4% of salespeople make 60% of all sales? Why do only 4% make so many of the sales? Because they ask for the sale more than six times in a close.
But you can't close the sale, if you don't first establish yourself as the solution to the prospect's problems. You have to ask questions to first find out the problem and then to help the client see how you are the solution to the problem.
The number one reason people don't buy is that they don't trust you. It's probably not that they think you're an out-and-out liar. They might have some sub-conscious thing going on about salespeople. They may have heard something that just doesn't gel.
They bottom line is that you can't close until you have established sufficient value in the client's mind. Don't do it too early. If you do, the client won't buy. You know how it is on the buying side. If you don't see the value, no matter how persuasive the salesperson, you're not going to buy.
So Zig Ziglar, one of the world's leading success coaches says that you must "Start with your most valuable point". This is the biggest selling point for the client. Show how your product can solve the prospects most pressing problem.
After you've established your most valuable selling point, you add trial closes. You do this by asking questions. Do you like what you've heard so far? Can you see how this would solve the problem you told me you were having? How soon would you like to see the solution implemented in your company? These types of questions will give you a glimpse into the mind of the prospect. You'll learn when will be the right time for the close.
Ziglar also says, "When the client says no they are not going to change their minds. They make new decisions based on new information." What does this mean? It means that when the customer says "No", it's because they don't have enough information to say yes. You must provide them with that additional information so that they can say yes.
Persistence really does pay. If you really believe you have a solution to their problem, you will persist until they understand what you have. Hone your closing skills and you'll find yourself rising to the top of your profession. Zig Ziglar has many more programs on selling and personal development that will help you in your personal and professional aspirations.
Techniques For Closing The Sale
How confident are you when the time comes to close the sale? One of the most consequential factors at play that can contribute to a successful closing (and possibly understanding when you should move on) has to be the leverage and confidence you posses when going into a sale. Apply the following information effectively and you will be able to build both your confidence and leverage:
Stop emotional attachments when they are clouding your vision.
Emotional attachments can reek of desperation whether focused on the ego, the money or the time invested into your sales process. And anyway, many prospects see right through the desperation or need for a quick sale and can even sense that your pitch is now more focused on getting a deal done than it is about the solutions and value you can offer. You need to be able to close the sale with a greater sense of confidence. This, in turn, should eliminate bad deals altogether.
Manage your pipeline.
You need to manage all of your accounts over the entire sales process using an account profile management system-a corkboard will suffice-to post prospect information on as they progress through sales cycle stages. This is a great way to visually follow your sales activity. There are software programs that do the same thing; however, seeing your writing and notations up on your wall is a constant reminder to work harder. Engaging yourself in activity's which move you through your sales cycle will give you the power to either close a sale or walk away confidently.
Formulate your value statement.
You need to believe in your mission, the products you market and understand what benefits are your customers receiving. And the term, ”Value statement” denotes the fact that you need to have a very enthusiastic and confident belief in whatever you are selling. A lot of it can come from the positive results experienced by your clients.
Possess a very stout history and track record.
Amassing an impressive track record full of positive testimonials and results is priceless. For your closing ratios to increase, you should be focused on all of the great results you can provide your customers with. Ask your prospects what they want to do with your services or products once they are in possession of them. Understand what their specified objectives are and then over deliver those objectives. Because in the future when you need help closing a deal, you can contact these satisfied customers who will gladly help you out.
As so many of us are already keenly aware of, losing a deal that you have put your heart and soul into can be quite demoralizing. Maybe your business activity was lacking or the qualifying questions were lacking something, etc. Whatever your situation is, effectively utilizing the tips in this article will allow you to close more deals with ease and waste a lot less of your precious time. And we all know that time is money!
Both Brian Sylvan & Naz Daud are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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