They are actually marketing tools specifically designed to inform prospective clients about the services or the product. Remember that you are these pamphlets, minus the talking part of course. They do the talking and presenting on your behalf.
Brochures are print flyers that strategists use to reach out to many prospective clients in less time. Call it an efficient approach to selling or advertising but it could only be effective if you are able to make others read it, ponder upon it, with the ultimate goal of influencing you prospective clients' decision.
Here are some tips to ensure that you have the ultimate tool:
1. Print brochures must be designed to catch the attention of your prospective client. That is the first rule. Before anybody will go through the detail of your brochure, he or she will just skim through it. And if your brochure does not look interesting enough, chances are your brochures will find its way to the nearest garbage bin. What a waste of money!
The name of the game is to make your brochure as attractive as possible. Studies show that people are more inclined to read something if it is visually appealing. Hence, in order for you get the reader going through your brochures' entirety, you must be able to get his attention first. Remember this: first impressions always last!
2. Having caught the attention of your prospective client, you now have to develop the message. This is your sales pitch, if you like. It must therefore, capture everything you want to say about your services or product.
Your must plan your message carefully. Always remember that one clear message is better than many ineffective ones. This is where most strategists fail. They tend to put so many messages with the hope that it will be more convincing…NOT!
3. Some people write to impress but your brochures are not intended to be works of art or academic pieces. They are there to inform and persuade. Your brochure must therefore be very simple. Depending on your target clients, the language of the brochure must be able to reflect this.
Refrain from writing very long sentences. Long sentences and clutter puts off readers. Simple, short and crisp is the best strategy. Remember that you do not have to put everything in your brochure because you will expect clients to call you and ask more if you get your clients' interest.
The rule of thumb in designing brochures is to put yourself in the shoe of your prospective client. Always ask yourself if you were convinced by it. If the answer is no, better to chuck it before you pay a brochure printing company your hard earned money.
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At the time this article was written, the Federal Government borrowed money at 4.64% APY for a one month term, so can an individual homeowner borrower money at a rate lower than our government? The simple answer is no. Can this still be a good loan? Yes, for a select few who understand how it works. The remainder of this article will cover the basic questions you should ask when considering the negatively amortizing loan commonly referred to as an Option ARM.
First, let's define some important terms.
Payment Rate: The percentage rate used to calculate your minimum monthly payment. It is typically the artificially low rate of 1 to 3% (or any rate equal to or lower than the One Year T-Bill rate: currently 5.23%) that is being advertised by your lender. Remember that the government borrows money at what is called the ?risk free? rate and everyone else pays a higher rate that reflects a ?risk premium?.
Index: The particular statistical indicator tied to your loan. This value may rise or fall over time and this may in turn raise or lower the interest rate on your loan. Some examples of indexes for the Option ARM are the Monthly Treasury Average (MTA) or the Cost of Funds Index (COFI).
Index Value: This is the numeric value of your index today. You can check the value of the index in the Wall Street Journal or other similar publication at any time on your own.
Margin: This is a numeric value that does not change over time. It is important to note that your margin is negotiable. A big mistake that borrowers make in obtaining an Option ARM is in failing to negotiate the margin.
Fully Indexed Rate: Now we are finally getting to the real interest rate you will be paying on your loan. The index value plus the margin equals your fully indexed rate. This rate may be 7%, 8% or higher.
Amortization Period: The actual number of years it will take to pay a loan in full.
Negative Amortization: The increase in mortgage debt resulting from the difference between the fully indexed rate and the payment rate (i.e. loan= $300k, payment rate =1%, fully indexed rate = 7%, then at the end of one year NEG AM could = $300k * (7% - 1%) = $18k and your loan at the end of the year = $318k).
These are the basic terms that need to be understood to begin to estimate the risk and rewards of an Option ARM. There are also payment and rate adjustment caps that offer some additional protection for the borrower. The Option ARM is an extreme way of leveraging real estate and managing cash flow. Theoretically, the borrower is making a rate of return higher than the rate of negative amortization. If this is the case then the Option ARM works well for that borrower. Another suitable fit for this loan type is a borrower that will experience a dramatic increase in his income in a few years and the monthly savings are more precious at this present date.
The sad reality is that some lenders market the Option ARM as if that low, low payment rate is the actual interest rate and applicants flock to this type of financing without a true understanding of negative amortization. Even worse is the lack of understanding by many participants in the mortgage industry. Inherent in the Option ARM is the pre-determined limit to the amount of negative amortization permitted. That limit may be anywhere from 10% to 25% of the original loan balance. Regardless of any payment or rate caps, when the negative amortization increases the mortgage balance to that pre-determined threshold then all bets are off. The borrower can no longer pay that low, low payment rate. The borrower will also no longer have the option of paying an interest-only payment. The borrower will then be faced with having to pay a fully amortizing payment at the fully indexed rate. In a worse case scenario, this could result in an almost tripling of the minimum payment required before the end of the second year.
Paul Jerome is a mortgage expert and frequent contributor to the The BCB is a free website created to assist the general public with information about credit repair and responsible mortgage lending.
Both Janice Jenkins & Paul are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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