A A Agbormbai is the editor and webmaster of the world's best personal and professional problem solving site (http://www.triplacc.com/). He has a PhD from Imperial College London and enjoys an interdisciplinary upbringing having worked or studied in aerospace engineering, information systems development, and management.



Introduction

The aim of this article is to introduce to the world its best available personal and professional problem solving site, and to assess the site in the context of its competition.

It is a common fact of life that we all have problems and that all too often we are frustrated and we tend to lash out because of our inability to find accessible and reliable information about our problems. This site fills this need - as our pragmatic friend for solving our personal or professional problems.

Whilst problem solving is a topic that has received considerable intellectual attention, as evidenced by Wikipedia's entry (http://en.wikipedia.org/wiki/Problem_solving) on this topic, most of the discussion has focused on the analytical structure and history of problem solving without really covering what the daily person needs to solve his or her problem. This absence of a pragmatic and meaningful approach to problem solving is what the world's best personal and professional problem solving site (http://www.triplacc.com/) addresses.

To be of the greatest use to people a problem solving web site must combine pragmatic discussions of their personal and professional problems with merchant products that provide more detailed information. Typically, the web site will provide free information in the form of news, articles, and advice, which direct the visitor on what to do to solve her problems. Complementing this, the web site must also provide merchant products which discuss in detail how the visitor can go about resolving her problem. This means that the most effective, visitor-oriented problem-solving site will be an information-packed commercial site - and so is the world's best personal and professional problem solving site (http://www.triplacc.com/).

Motivations

The main motivations for developing this site come from:

The need to fulfil the webmaster's quest for an avenue to exercise his life's philosophy, which is centred on interdisciplinary problem solving as a means of advancing humanity and fostering its personal, professional, and intellectual development.

The need to fulfil the webmaster's drive for taking on intellectual changes, conquering complexity, and achieving continuous intellectual development.

The webmaster's need for financial self-sufficiency while advancing his life's goals.

The lack of real competition in the niche area of accessible, reliable, and visitor-oriented content on personal and professional problem solving.

The customer's need for a one-stop information hub from which to address her personal and professional problems.

Competitive Offerings

Wikipedia (http://en.wikipedia.org/wiki/Problem_solving) has provided a brief intellectual account of the history and structure of problem solving. This is a free online encyclopaedia that has good introductory definitions and content on various academic topics. Its main weakness is that its presentation satisfies only an academic curiosity, with little pragmatic analysis of the topic. The writing style is heavily academic and as such is not amenable to a wide audience. It does not teach problem solving skills, but merely describes the nature or structure of problems.

The Free Management Library (http://www.managementhelp.org/prsn_prd/prob_slv.htm) adopts a pragmatic approach to problem solving and recommends good practical books on the topic. Its main weakness is that it offers limited scope, covering only managerial problem solving.

MindTools (http://www.mindtools.com/pages/main/newMN_TMC.htm) offers excellent tools for business problem solving. The tools are actually specific techniques or methods for business / managerial problem solving. Its weaknesses are that the content is technical and that it is intended for business professionals only.

Thoughts on Problem Solving (http://www.engin.umich.edu/~problemsolving/) offers a simple and practical account of problem types and problem solving. It covers a broad range of problem types, but does not address the daily needs of individuals. It also treats problem solving in a general way.

Customer Profile

It is important to be very clear on what type of visitor a web site addresses, and here we describe the target visitor characteristics of the world's best personal and professional problem solving site (http://www.triplacc.com/). We have designed this site to meet the needs of a specific type of visitors, who have a personal or professional problem bogging them. The site is designed for both males and females, even though it is often convenient to refer to just one sex when writing.

We have designed this site for the visitor who uses search engines to research information about her personal or professional problem, with the intention of finding solutions to it. Such a visitor is serious about solving her problem and is therefore willing to buy products that help her achieve her mission, provided that she can find reliable and honest information about relevant products so that she can make an informed decision about which products to acquire. This information will help her to apply her finances economically, and hence avoid wasting money.

The visitor wants high quality information products (usually in digital form) and wants to pay the cheapest price for these (without paying so much emphasis on price that she compromises quality). The visitor also wants free bonus offers that are attached to the purchased goods.

The visitor's problem is not life critical, so that she can afford to investigate her problem and educate herself about it before seeking help from a consultant, if necessary.

Unique Selling Points

The world's best personal and professional problem solving site (http://www.triplacc.com/) offers many unique selling features that stand way and above what any competitors offer. The full range of USPs is described on the site, at http://www.triplacc.com/problem-solving/unique-selling-points.html (Unique Selling Points).

Target Markets and Product Offerings

Now that we have looked at our unique offerings, let us turn to our target market segments and the products offered to them. We have positioned our segments to address the various needs of a customer over a period of time, and at any given time a customer may belong to one or more of the market segments. The market segmentation follows standard practice on the Web for niche markets.

There are four general classes of products offered to each market segment: ClickBank products (http://www.triplacc.com/products/products.html), Google products, eBay products, and SiteSell products (http://www.triplacc.com/employment/self-employment/sitesell.html). Google and eBay products are presented on each page of the site. SiteSell products are applicable only to self-employment seekers. ClickBank products are grouped into product categories that match the target markets.

The full range of target markets and matching products are given in the full version of this article, which is located at http://www.triplacc.com/editorials/site-marketing-articles/site-editorial.html (Introducing the World's Best Personal and Professional Problem Solving Site). Here we present only a sample of the markets and product offerings, which are given as follows.

Educational Problem Solving (http://www.triplacc.com/educational/education.html)

This consists of visitors who have educational problems and are looking for solutions. Their needs are met through the Educational Product Catalogue (http://www.triplacc.com/products/educational-pc.html).

Employment Problem Solving (http://www.triplacc.com/employment/employment.html)

These visitors have employment problems and want real solutions. They consist of three groups:

Career Planners (http://www.triplacc.com/employment/career/career.html). These people are seeking career advancement solutions and want to formulate a plan for their career direction. Their needs are met through the Career Development Catalogue (http://www.triplacc.com/products/career-pc.html).

Job Seekers (http://www.triplacc.com/employment/job-search/job.html). These people have a career plan already and are seeking jobs that fall within their plan. Their needs are met through the Job Search Catalogue (http://www.triplacc.com/products/job-search-pc.html).

Self-Employment Seekers (http://www.triplacc.com/employment/self-employment/self-employment.html). These persons don’t want to work for another person, cannot work for another person for one reason or another, are entrepreneurs looking for new opportunities or for advice, or are employed persons looking to go it alone. Their needs are met through the Self-Employment Catalogue (http://www.triplacc.com/products/self-employment-pc.html), and through SiteSell Products (http://www.triplacc.com/employment/self-employment/sitesell.html). SiteSell offerings consist of SiteSell’s e-Commerce Philosophy (http://www.triplacc.com/sitesell/sitesell-e-commerce.html), Site Build It! (http://www.triplacc.com/sitesell/site-build-it.html), Net Marketing e-Books (http://www.triplacc.com/sitesell/internet-marketing-ebooks.html), and SiteSell University (http://www.triplacc.com/sitesell/sitesell-university.html)

Financial Problem Solving (http://www.triplacc.com/finance/finance.html)

These are typical people with financial problems or successful people who want to expand their wealth. There are six classes of them:

Debtors or Persons Crippled by Debt (http://www.triplacc.com/finance/debt/debt.html). These persons have a debt problem and are seeking ways to overcome it. Their needs are met through the Debt/Credit Catalogue (http://www.triplacc.com/products/debt-pc.html).

Persons with Miscellaneous Financial Problems (http://www.triplacc.com/finance/general/general.html). These persons are looking for insurance, credit cards, tax advice, and grants. Their needs are met through the General Finance Catalogue (http://www.triplacc.com/products/gen-fin-pc.html).

Investors or Investment Seekers (http://www.triplacc.com/finance/investments/investment.html). These persons are looking to invest money. Their needs are met through the Investment / Stock Trading Catalogue (http://www.triplacc.com/products/investment-pc.html).

Loan Seekers (http://www.triplacc.com/finance/loans/loans.html). These people are looking for loans. Their needs are met through the Loans Catalogue (http://www.triplacc.com/products/loans-pc.html).

Mortgage Seekers and Home Owners (http://www.triplacc.com/finance/mortgages/mortgage.html). These are looking for mortgages or re-mortgages. Their needs are met through the Mortgages Catalogue (http://www.triplacc.com/products/mortgage-pc.html).

Wealth Seekers or Accumulators (http://www.triplacc.com/finance/wealth/wealth.html). These are looking for means to amass wealth. Their needs are met through the Wealth Generation Catalogue (http://www.triplacc.com/products/wealth-generaction-pc.html).

Health Problem Solving (http://www.triplacc.com/health/health.html)

This consists of visitors with health problems. They fall under the following categories:

Addicts (http://www.triplacc.com/health/addiction/addiction.html). These are people with addiction problems. Their needs are met through the Addiction Catalogue (http://www.triplacc.com/health/addiction/addiction-pc.html).

Disfigured Persons (http://www.triplacc.com/health/appearance/appearance.html). These people have appearance or beauty problems. Their needs are met through the Beauty Catalogue (http://www.triplacc.com/products/appearance-pc.html).

Disable Persons (http://www.triplacc.com/health/disability/disability.html). They have obvious disability and are looking for solutions fitting their predicament. Their needs are met through the Disability Catalogue (http://www.triplacc.com/products/disability-pc.html).

Unfit Persons (http://www.triplacc.com/health/fitness/fitness.html). These ones want fitness programmes and advice. Their needs are met through the Fitness Catalogue (http://www.triplacc.com/products/fitness-pc.html).

Medically Ill Persons Looking for Alternative Solutions (http://www.triplacc.com/health/alternative-medicine/alternative-medicine.html). They want complementary medical solutions to their problems. Their needs are met through the Alternative Medicine Catalogue (http://www.triplacc.com/products/alt-med-pc.html).

Medically Ill Persons Looking for Conventional Solutions (http://www.triplacc.com/health/western-medicine/regular-medicine.html). They are looking for Western medical solutions to their problems. Their needs are met through the Western Medicine Catalogue 1 (http://www.triplacc.com/products/reg-med-pc-1.html) and Western Medicine Catalogue 2 (http://www.triplacc.com/products/reg-med-pc-2.html).

Women with Health Problems (http://www.triplacc.com/health/womens-medicine/women-medicine.html). They want alternative and Western medical solutions to their problems. Their needs are met through the Women’s Health Catalogue (http://www.triplacc.com/products/womens-med-pc.html).

People with Eating Problems (http://www.triplacc.com/health/nutrition/nutrition.html). They are looking for dieting solutions. Their needs are met through the Nutritional Catalogue (http://www.triplacc.com/products/nutritional-pc.html).

Psychologically or Mentally Ill Persons (http://www.triplacc.com/health/psychological/psychological.html). These are people with mental problems who want advice. Their needs are met through the Psychological Catalogue (http://www.triplacc.com/products/psychological-pc.html).

Obese Persons (http://www.triplacc.com/health/weight-loss/weight-loss.html). These are overweight people looking to cut their weight by whatever means that gives lasting solutions. Their needs are met through the Weight Loss Catalogue (http://www.triplacc.com/products/weight-loss-pc.html).

Conclusion

This article has introduced the world's best personal and professional problem solving site (http://www.triplacc.com/), and assessed it against competitive offerings. The article has examined the motivations for building the site, summarised existing web site offerings, described its target customer profile, highlighted the unique selling points of the site, outlined the target markets of the site, and summarised the site's product offerings. It is clear that the site stands high and above its competitors by miles, and as such it is normal to expect a high level of performance from it.