Online Resources


eg: UK or Brides UK or Classical Art or Buy Music or Spirituality

Business & Money

Technology

Women

Health

Education

Family

Travel

Cars

Entertainment

The Best Foot Spa

View:

It seems more and more that so many of these online articles we view are very academic, list-oriented or they just plain read like high school calculus textbooks. While many of these articles are indeed,very helpful and beneficial and leave us having no doubt that the writer was extremely qualified;they read too often like a how-to-do-it-yourself blueprint.

What is lacking is some character and personality or better yet what is needed is the writer leaving his/her indelible stamp of life experiences, funny anecdotes and short stories. I, for one, find it both refreshing and provocative to read something that has a very personal spin from the author's point of view typically based on their encounters.

Picture the approach to your article as if you were giving a speech. Even if the topic is a sobering one that will require an overtone of seriousness, there is always room for a few humourous junctures that can often be critical in capturing your audience and wowing them let alone keeping them awake. This is crucial no matter how eloquent a speaker or how much of a notable expert you may be on your topic/essay/lecture, etc. It is also important to consider that your audience may have had a trying day and their level of focus and attention may already have been well tested by the time you get to them.

For example, I wrote an article a while back entitled " Conventional management vs. Out-of-the-box thinking". It referred to managerial styles in small business (not corporate) back in the late 80's and early 90's. At the time, I ran a couple of small offices with about 15-20 personnel each and being a predominantly sales oriented business, it was required to shake things up a bit from time to time or they got stale and boring. Two ideas that I came up with at the time. Bare in mind that I was still in my 20's so they may seem a bit off the wall. One was to use a block and tackle and raise all of the desks and chairs through the skylights and onto the roof for a cloudless week of salesmanship while drinking in the North Vancouver mountains and the staff really responded and their spirits rose considerably. The other was a bit crazy but my people definitely knew to never know what to expect after I called a staff meeting on a nude beach and they, of course, had a choice of being clothing optional.

Whatever the call of the day when writing an article or delivering a speech - keep it light and frivolic where possible - and that will keep your audience in the game. Remember, short is better especially if in doubt and you only get 15 or less seconds to make a good impression - even less on paper - so put your best foot forward !

The Best Foot Spa

Contrary to popular belief, printed catalogues are more popular than ever. The long held view that Catalogues and Home Shopping would suffer a long and painful decline in both popularity and effectiveness in the face of online activity and competition is being challenged by some very astute retailers.

Some very switched on retailers have seen the internet as a brilliant opportunity to build on their strengths and to address their weaknesses. The criticisms of limited selection, limited sizes, limited choice in fact the limitations of printed publications in general have been addressed in impressive style.

Catalogue and Home Shopping companies who recognise these drawbacks as opportunities are creating a customer experience like never before.

Littlewoods, Argos and Next all offer an irresistible array of shopping channels for internet and seasoned shoppers alike, and the consumer confidence that they inspire means that they will among the pacesetters in terms of online growth.

Rather than reduce production of printed catalogues, customer feedback suggests that there is still a real demand. No Catalogue or Home Shopping website would be without a ?Request a Catalogue' feature. Many more Catalogue and Home Shopping companies are supplementing their traditional printed catalogue with an online presence and vice versa.

Multi-channel retailers are seeing online growth like never before. This year, in addition to sales from their Catalogues and bricks & Mortar shopping channels, online retail sales in the UK are expected to top 42 billion pounds, this is predicted to rise to 60 billion by 2012.

As a supplement to their printed catalogues, the more creative retailers are using their online presence to offer extended fashion ranges, a greater range of sizes, and introduce new ranges faster than their high street only competitors.

The pace of technological innovation ensures that online retailers can offer more and more appealing features. Like anything new, the first release of something is generally a basic affair with limited function. Very quickly new versions and updates introduce enough innovation to keep customers interested.

Online retailing is no different. One of the first enhancements was the zoom and pan functions which allowed customers to enlarge images to show close up details. This was quickly supplemented with a shop by spread feature, which brought together the Catalogue and Home Shopping experience by presenting customers with pages online that followed the same layout as the printed catalogue.

Further innovations will certainly follow and without doubt they will make the Catalogue and Home Shopping online customer experience an enviable one. In short, greater fashion ranges, greater size ranges and a quicker delivery of new trends to market means that there has never been a better time to be on the customer end of the shopping equation.

As always, Happy Shopping

More Articles from

12 Reasons Why I Love Her

Descriptive Words For People

Help Write An Essay

Know Thy Enemy 2009 Trailer

Non Members Money Making Guide

Online Customer Satisfaction Surveys

Software For Service Business

Things To Make And Sell

Two Dollars A Day

11 Reasons to Follow Up ? The Lazy Mans Way to Riches

10 Reasons Why People DONT Buy From You

10 Cost Effective Ways to Promote Your Internet Business

10 Powerful List Building Techniques

10 Success Factors Of Wealthy Infoproduct Marketers

11 Great Webinar Tips

10 Sure Fire Ways To Multiply Your Online Profits!

10 Steps to Researching Your Competition Online

10 Secrets to Asking for Effective Client Testimonials for Your Website

10 Awesome Ways To Attract More Orders

10 More Secrets and Tips for Writing Better Solo Ads (Part 2)

» More on

Related Articles
Author
Most Popular

•	Detox Foot Spa Machine, by Shaily Brown
•	Foot Spa At Home, by Shaily John.
•	The Best All Inclusive Resorts, by Ian Dennis
•	The Best Anti Virus Program, by Yuto Wong
•	The Best Day Spa, by S. Geetha

About Author

Both Mike La Penna & Sam Benton are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Mike La Penna has sinced written about articles on various topics from Email Advertising, Website Traffic and Ezine Articles. Mike La Penna is a offline/online marketer with extensive experience in both the telemarketing and direct sales industries before foraying into network and internet marketing with the advent of the world wide web in the early 90's. He loves assisting othe. Mike La Penna's top article generates over 1600 views. to your Favourites.

Sam Benton has sinced written about articles on various topics from Debts Loans, Massage and Site Promotion. Be among the first to take advantage of some of the best offers, the best brands, from the most respected and innovative names in Catalogue and Home Shopping. For up to 20% off first orders and our pre-sale notification promise, Click ==>. Sam Benton's top article generates over 550000 views. to your Favourites.

Bichon Frise Health Problems
Training your Bichon Frise pup is like anything else in life and you get out of it what you put into it. The more time you spend with your dog, the better you will feel