Your e-zine, or electronic newsletter, can be a great home based internet marketing business tool. But in order for it to work it has to be something original, and something that has a market. You can take an old theme, especially a theme that has a big following, or about which many have a need, and put a new twist on it. In fact, there are several time worn topics that people never tire of hearing about. If you can come up with some new and different twist on these old tried and true themes your e-zine will drive your Internet marketing.



The topics everyone wants to hear about are love, money, sex, weight loss, health, making money on the Internet, and maintaining their youth. Parenting is another big focus as is retirement. As baby boomers start to turn 60, the number of seniors is going to increase by 15 percent and they're the most active and well-to-do group of retirees this nation has ever known. Finding a retirement-related niche will offer you a vast audience, and powerful Internet marketing.

Don't worry about your topic or niche being too specialized. With the Internet and its billions of surfers, no topic is too specialized.

In fact, this is one area in which your home based internet marketing business tool will benefit from it being as targeted as possible. It is going to be a whole lot better for you, and a lot more successful Internet marketing, to have 500 people who hang on your every e-zine word than to have 5000 subscribers that might read it or might not. No matter what the topic, don't think the Internet is so crammed on the subject or topic that there is no more room for you and your e-zine. That is just not true.

The first thing you want to do, even before you publish the first issue of your ezine is to write several articles on the subject of your expertise, and around which your e-zine is designed, and submit it to several sites. Give the articles away free with the provision that your bio will contain an offer for a free subscription and a link or feedback form to accomplish that. If the site has no such option simply include your email address for readers to let you know they want a subscription. You can also submit articles to other e-zines.

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Once you have several subscribers publish your e-zine. Don't wait too long after your article published and they okayed the subscription. People forget they subscribed and they'll accuse you of spam. That's a charge you don't ever want. It can get you banned and out of business.

The best home based internet marketing business tools are a two pronged Web site and e-zine solicitation and branding. One without the other eliminates a powerful lead generating combination.