It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.
Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So it does matter where your website appears in the search engine ranking.
Further, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site.
It is the Keywords that play an important role than any expensive online or offline advertising of your website.
It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:
The first option is they find their site through a search engine.
Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.
Occasionally, they find a site by hearing about it from a friend or reading in an article.
Thus it's obvious the the most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines.
All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Don't forget that algorithms also give weightage to link population (number of web pages linking to your site).
When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. With better knowledge of search engines and how they work, you can also do it on your own.
The Best Search Engines
When the World Wide Web came into being in the early 1990s, almost twenty years since the 'ARPANET/internet' went public, it has thrown open the doors to a virtual and vast new world of information, which was both unfathomable and ever expanding. But, as the number of web pages and the number of people accessing the internet increased, accessing a particular resource from the sea of information became a problem, especially in the event of a person not knowing the URL of a particular website. Necessity has always been the mother of invention; the need for a tool to search the required resource from the millions of pages of information in the World Wide Web was gravely felt. So what is considered to be the first amongst the first generation of search engines 'Archie' was created.
Archie was created by Alan Emtage in 1990 and used the directory listings of all files existing in the public anonymous FTP websites to create a searchable database of file names. A year later, Gopher, which had a similar purpose to Archie, but with text files, was introduced by Mark McCahill at the University of Minnesota. The programs, Veronica and Jughead, which followed Gopher, worked similarly, on plain text files sent via Gopher.
The world of web searches took a decisive turn in 1993, when MIT student Matthew Gray made the first robot, the World Wide Web Wanderer. It was initially meant to count web servers on the World Wide Web, but was later reprogrammed to search URLs as well, thus forming the first website database, Wandex. ALIWEB released in 1993 was also a robot, but with an added feature allowing users to submit their own URLs for indexing purposes.
Web robots are also called web crawlers, web spiders or web wanderers. In its earlier versions, it was criticized for taking too much bandwidth, often leading to a server crash. But the issue was sorted out in later generations.
As the World Wide Web started to grow phenomenally by the mid 90s, realizing its financial potential, more players began throwing their hats into the ring. Excite was the first to make their presence felt and it used statistical analysis of word relations to spot a particular web resource. It was followed by Yahoo in 1994, as a website providing a listing of its favorite web pages. The format of the main link or URL followed by a brief description of what is in the site was first introduced by Yahoo. Within a year, funds started to flow in, and soon Yahoo became a corporation.
Lycos, with its prefix matching, relevance retrieval, and word proximity, announced its entry onto the webi in almost the same period as Yahoo. It was a large search engine and by 1996, it had indexed over 60 million web pages, the biggest by any search engine of that time. Alta Vista is another search tool that had made headlines again in the same period - with advanced search options and allowing natural language inquires. It was also the first to provide multimedia search options to find music files, videos, and pictures.
Ironic as it may be, the search engine that is touted as the most popular today, Google, came into existence rather late in the scene in 1997. It used inbound links to rank websites, but the results it produced were widely accepted and in another year's time, it became the most sought after search engine in the world. Its nearest competitor, MSN Search, and Open Directory, the biggest hand edited catalogue of the web, came into being in 1998.
As of now, Google has the greatest number of patrons, followed by Yahoo and MSN.
In the near future, as the scene consolidates, the number of search engines that remain in the race may come down to the current top few. But then all will be providing more advanced and diverse features alongside searching, and it is the common netizens who stand to gain from the final outcome. After all, this is how product economics responds to competition!
Finally it should be said, that the number of search engines that have come and gone without leaving a trace in between, are many. However, only the most significant ones have been mentioned in this article.
Both Jon Rognerud & are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jon Rognerud has sinced written about articles on various topics from Email Advertising, Web Development and SEO Search Engine Optimization. Jon Rognerud is a recognized authority on the subject of SEO, and has spent over 10 years developing websites and marketing solutions at companies like Overture and Yahoo. His website,. Jon Rognerud's top article generates over 60500 views. to your Favourites.
has sinced written about articles on various topics from . . 's top article . to your Favourites.
Articles On Emotional Intelligence A person who is able to practice the issues mentioned in this article, would have true understanding of happiness and content