Want a great example of 95 zillion ways to spin a story?
Dairy farmers can do it till the cows come home! Check out the hugely successful “Got Milk?” campaign out of California (www.gotmilk.com) These dairy folk have got an angle on everything and it all leads to one conclusion. You gotta drink the white stuff!
What are you selling? How many angles can you find to sell your stuff? Expand your market? Get your current market to see you in a new light?
When in doubt, do as the cow folk do.
Milking It!
Make it a game. Invite a bunch of friends over for pizza and beer, (or milk) and brainstorm potential markets for your stuff and then see what you've got that'll reel ‘em in.
Warning. It's gotta be real. I know, I know. You're thinking: Tsufit, what about “Sell the sizzle, not the steak”? And I gotta admit, you're not going to sell much if you call it “a slice of dead cow on a plate”.
But it's more than how you attract them. Once you've got their attention, you still gotta give them a reason to buy it. So, at the risk of mixing meat and milk, (it's a Jewish thing…) here goes:
Lovers: The dairy farmers would like you to know that Chai Latte is the “Valentine's Day drink of choice”. It's got spices in it, which in India are “widely believed to be aphrodisiacs”. The farmers call it “love-in-a-cup”.
Teens: So let's say, the drink works its charms and next thing you know, you've got 2.5 kids and a dog named Rover. The dairy farmers want you to know that you should keep an eye on your teens (I've got 4) ‘cause apparently girls (yup, mine are all girls) skip breakfast “at a critical time in their lives, when most bone mass is accumulated”. The solution? Drink milk.
Younger Kids: Apparently “half of California children ages 6 to 8 have untreated cavities”. But not to worry. (Especially if you're not from California!) The dairy farmers have got your back. The solution? No surprises there.
Sports Types: You don't have to shell out big bucks for fancy schmancy sports drinks. According to the dairy farmers, “Research reveals that chocolate milk beats out other sports drinks hands down in helping athletes recover from intense workouts.”
Sleep Deprived Americans: Forget pills. Farmers to the rescue. “A protein in milk tells the brain to sleep.”
They've even got an extraterrestrial angle. These guys aren't afraid to think outside the fridge!
How ‘bout you?
The Boys & Girls Guide To Getting Down
Most entrepreneurs are corporate refugees. All they know is the corporate model. It's kinda ironic; they choose to leave corporate life to be an entrepreneur, to blaze their own trail and then they fall back on all the boring corporate ways that made them escape from corporate life in the first place! Things like the corporate way of dressing and the corporate way of speaking and the corporate way of eating lunch alone in the food court with the sports section of the paper, unless of course they are taking a big fish client out to lunch or twiddling their thumbs at a business function eating rubber chicken.
The beauty of being an entrepreneur is that it doesn't have to be that way any more. Why? Because you're the boss!
There are no rules! Even if there are, you can break them. Why?
Because you're the boss. Want to start feeling like you really are living the dream? Running your own show? Attracting instead of chasing clients? Here's the best kept secret in business!
Lose the Corporate Speak!
What's Corporate Speak?
?Hi, I'm Johnathan Snooze from Boreme Some Moreme and Snore. Our company specializes in the facilitation of soft skills solutions in a proactive environment. I'm the project manager. We're a one stop shop for small to medium sized business and our client say we provide excellent customer service. Our core competencies lay in the fields of??
Don't be doing that!
Speak to prospects like you are speaking to a good friend. Use simple, direct, colorful language and don't be afraid of humor. Too many entrepreneurs suffer from Professionalitis. Fortunately, it's curable. Just talk to the people!
Even though I teach ?em, I don't get why we have to have courses in public speaking. You've been speaking since you were 2. You were walking since you were 2 also. We don't have courses in Public Walking!
Remember that the corporate guy in the 3 piece suit stops off for a beer on the way home from work just like everyone else. And I guarantee he's not speaking corporate mumbo jumbo to the bartender or to his buddies when he's watching the big game.
If you're preparing a speech and want to test it out, ask a kid. Kids have a natural immunity to professionalitis. Don't use any words with your business prospects that you couldn't use with a bright 10 year old. Just be yourself!!! Just talk to people. You'll connect. In our natural state, we are entertaining and fun and attract naturally. I don't see many boring kids. But as we get older, especially after we get our first ?real job?, we systematically bury our color.
Tsufit has sinced written about articles on various topics from Marketing, Trucks and For Women Entrepreneurs. . Tsufit's top article generates over 165000 views. to your Favourites.
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