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The Coat Of Arms

    View: 
You can read the actual "Coat of Arms" sales letter here:



http://www.dotcomsecrets.com/content/coa.pdf

Gary made millions of dollars selling these $2 Coat of Arms through direct mail. The letter was mailed over 600,000,000 times and he eventually sold the company for $70 million to Ancestery.com.

This is how it worked…

First off he would create a Coat of Arms for one family name… (like the Brunson family) He would go through the phonebook and find all of the Brunson's in the country and he would mail this Coat of Arms personalized to the Brunson family.

Then people like my wife would see the letter and get so excited that they'd buy a copy for themselves and for everyone else in the Brunson family.

He would then move on to the next last name. During his testing he found out something very interesting… If there were more then 7,500 people with the same last name, than that those letters wouldn't convert.

The reason was that their name was just too common and either they didn't believe the letter or they just didn't care. For example, names like Smith or Johnson are too common and he wouldn't get any orders. You had to find names like Brunson that weren't as common and you'd hit the jackpot.

That story got me very excited, but I couldn't think how to apply it to my business until I got the above postcard in the mail.

Notice anything special…?

The company prints out a ton of Brunson University products and then mails every Brunson in the country. What then happens (and this is a true story) is my wife finds the postcard and buys hundreds of dollars worth of merchandise for every Brunson she knows.

How could you apply this to your business? You could do all sorts of things… think of things like a mug, t-shirts, mousepads or some other kind of personalized project, go through and personalize to a certain last name and test it out with your local phonebook.

Here was a very memorable quote in the interview by Gary Halbert:

“Properly exploited, one good idea that occurs to you while walking on the beach is worth more than 10 lifetimes of hard work.”

I hope creative wheels are turning at this point…

Using postcards in your business is a very powerful strategy. If you would like to see the postcard autoresponder system that I am using to completely automate this process, visit:

http://www.postcardautoresponder.com

Please comment on how you could use or are using some of these offline techniques in your online business.

To add your comments to this article go to:

http://www.dotcomsecrets.com/blog/2006/09/the_coat_of_arms_revisited.html
The Coat Of Arms
Peugeot have enjoyed steady success since their inception into the motor industry in 1898 with their steam powered tricycle, considered the first automobile, and Vauxhall have played a very triumphant game of catch up.

Jean Pequinot Peugeot originally enjoyed success building water mills but not content with this, and using his obsession with wheels and cogs, he and his company then went on to produce coffee grinders, razors, sewing machines, roasting spits, watch springs, clocks, garden furniture (not sure how that fits!), saws, bicycles, tricycles and gramophones.

In the early years of Peugeot a gold engraver was commissioned with designing the lion trademark for steel articles manufactured in Peugeot Brothers factories. The durability, quickness and suppleness of a lion is comparable to that of steel and so the company logo was born.

With a similar looking beast representing the Vauxhall, the Griffin is based on the coat of arms of Fulk Le Breant, a mercenary soldier who, on marriage, was granted the Manor of an area of London, later known as Vauxhall. It also turns out that he had the Manor of Luton for services to King John and is therefore connected to both areas of Vauxhall production.

Peugeot did struggle at first in the bicycle market against the British but after stirring up some patriotic fervour, many competitors for the Paris - Nantes race in 1889 chose to use Peugeot cycles and were on the first five across the finishing line. Still riding on this success, the company endeavoured to set up a car hire firm in 1898 but this failed dismally.

Around the same time, Vauxhall were still building pumps and marine engines in Vauxhall, London. Their first car was released in 1903 swiftly followed in 1905 by the company's move to Luton where they were well known for their sporty looking cars. General Motors bought the company in 1925 and their sporty look was tamed into a more conservative American styling.

Peugeot took over with the sports influence and began their life-long move into the world of Motorsport winning the Monte Carlo rally in 1931. Rallies and races all over the world have seen Peugot take the lead right up to today with races now being won in the Peugeot 908. This has kept them in the spotlight and Peugeot have enjoyed steady success.

Vauxhall have not found things so easy. Even with the Calibra Coupe of 1989, which was officially the most aerodynamic car in the world at the time, they have still struggled to overcome their reputation for corrosion.

However, it can't possibly be all bad. They are now closer than ever to Ford in terms of sales figures and with their latest models veering back into sports mode they are becoming ever popular among the young. Personally, I have owned two Vauxhalls over the last 10 years. A Cavalier which proved to be very reliable and an Astra 2.0 which was a fantastic little car but did earn me 6 points for speeding!

Despite the differences in their history, Peugeot cars and Vauxhall cars are now on a par with each other to the point where dealerships are happy to combine the two.
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About Author
Both Russ Brunson & Shaun Parker are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Russ Brunson has sinced written about articles on various topics from Marketing. Russell Brunson has been a successful internet marketer over the last 4 years, he is actively helping other people to achieve their goals online. For more information go to. Russ Brunson's top article generates over 40500 views. to your Favourites.

Shaun Parker has sinced written about articles on various topics from Online Marketing, Auto Insurance and Wedding Bells. Car expert Shaun Parker looks into the combined success. To find out more please visit. Shaun Parker's top article generates over 246000 views. to your Favourites.
Business Referral Letter Sample
You should provide special rewards to your referring customers on a regular basis
 
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