There really is such a secret. And it is often so obvious, many copywriters forget about it. Or ignore it. Or do not pay enough attention to it.



No, it's not having great bonuses. No, it's not crafting the world's best headline. No, it's not loading the sales letter with testimonials.

Instead of telling it to you straight out, let me share a little story.

Rolex Watches and Web Copywriting

Many years ago, there was an ad in magazines for a Rolex watch. In great detail, the ad explained what went on beneath the dial - with beautiful pictures showing dozens of interlocking ratchets, with wheels within wheels. Each tiny, perfectly hand-crafted element was responsible for a critical function.

They all integrated perfectly, worked in synchronicity, co-ordinated wonderfully.

Information product marketing - being an infopreneur - is like that. There are dozens of components involved in crafting and selling an infoproduct, and each is intricately interlinked with the other. The combination works cohesively to power an online infopreneur business and fire up profits.

It is important to know, understand and master each individual component... even though most currently available courses, ebooks and programs present them as a stand-alone 'system' that works independent of the other... and that mastering one is a guarantee of life-long success.

Your infoproduct or information resource is the product, the result, the end-point of this exquisite, elaborate and efficient interaction between components.

Yet, how many infopreneurs take the trouble to feature it all in the story they tell prospective buyers? Not many. And that's a shame, because by ignoring this 'secret', they are leaving cash on the table.

If you craft your copy to take readers behind the scenes, and explain just how valuable each component of your information is, you'll literally explode sales.

Once readers understand how many years of experience, how many intense life experiences, how many failures and tribulations, how much financial and opportunity losses, how long and hard a learning curve you had to go through to come up with this information, they will no longer grudge you the price you ask - indeed, will gladly pay you more than you could hope for.

But just like the Rolex, each component of web copywriting has finer details and nuances which are hard to explain in detail in a short article. There are many more 'triggers' - but this one is powerfully effective, and will help you make many more sales at higher prices of your information product.