6:30 am - Coffee's brewing. The rich aroma confirms your day has begun. Time to have a cup and get going.
9:40 am - A break in the day. Whether the day is monotonous or frenzied, your coffee break tells you that time is moving forward.
12:30 pm - Lunch time and time to clock out. A work mate joins you at the local lunch spot where you hash over the hassles of the day, talk about your family and discuss your plans for the yearly vacation. Lunch winds down with a cup of joe.
3:00 pm - The afternoon is neither beginning nor ending. A cup of coffee is just what you need to get a boost. Taking a moment to chat with a fellow worker at the coffee pot doesn't hurt either.
8:00 pm - Meeting up with friends for dinner is is a great way to end the day. Drinks, some appy's and a good meal along with conversation that lingers over coffee makes for a fine finale.
Does your day go something like this? Is coffee keeping your day on schedule?
HOW MUCH ARE WE DRINKING?
With Americans drinking an estimated 300 million cups of coffee every day, it is no surprise that our day, and our social interactions are often associated with having a cup of coffee.
The trend towards 'specialty' coffees has only added to our national pastime.
The SCAA (Specialty Coffee Association of America) reports that DAILY specialty coffee consumption rose from 9% of the adult population in 2000 to 16% in 2004. Occasional indulgence is a staggering 56%!
The sales from cafes alone (not including purchased bean sales) was a whopping $8.47 billion in 2003!
Do we stop there? No. We take those beans home to brew as well - and so our cycle goes on.
It brings up the question:
If there was no coffee - would the clock tick? Would the clocks stop? How would we get from one point in the day to another with nothing to measure the time going by?
WHAT ABOUT NON-DRINKERS?
Whether you personally feel that coffee controls your day, it might be valuable for you to take a moment and reflect on how our society is turning coffee into an established routine rather than a simple beverage.
Does this leave non-drinkers out? Has coffee replaced smoking as the social connection? Clearly the hazards are not the same, but the addiction might be. Just to be sure, why not replace the occasional coffee with another drink or even the odd decafe - you'll be enjoying the social aspects as much as the drink in your hand!
And by the way...stop watching the clock!
The Cup Of Coffee
The phrase coffee bean is actually a misnomer. In fact, the bean is actually the seed of the tree. Specifically, it is the seed from the fruit that the coffee trees produce, trees which can usually reach at least twenty feet. A few varieties found in the wild reach to over 45 feet in height. A majority of trees produce seeds in a pair. However, the peaberry variety produces seeds individually. The fruit of the tree looks a bit like a cranberry. The sugary pulp inside is enclosed in a membrane called the silverskin.
There is a swath of land around equator, that ranges from roughly 25 degrees north and south, where a vast majority of the world's coffee is grown. The right temperature for coffee growing is about 60F to 70F. The ideal rainfall for a thriving tree is at least six inches a month.
Soil that is loamy and drains well is necessary. High humidity is also necessary. The best coffee is grown at high elevations at which trees rest in mists and clouds. Because oxygen content decreases the higher up you go, the trees grow more slowly but have a richer output. The bean coffea arabica is grown at high altitudes and, as such, is a precious commodity.
Indirect light and moderate wind conditions aid coffee growth, and growers sometimes artificially create these conditions. Upon planting, the coffee tree takes roughly five years before it produces its first crop of beans. Even then, the tree will only grow two pounds of coffee in one season.
That equals roughly two thousand coffee seeds, and each pair is usually manually harvested by laborers. Bean harvesting is a job that requires some skill: the picker must be able to find the good beans and throw out the bad, over and over again. It is this need for manual labor that drives up the cost of coffee we need for our .
Coffee trees have wide leaves of deep green. The flower they produce resembles Jasmine. Some trees, especially in the western hemisphere, have gorgeous periods of blossom that last up to eight weeks. Coffee-growing regions clustered around the equator can have trees that produce mature berries and ripening berries that the same time.
From blossom to ripening, the growth of the seed can last up to nine months, depending on the climate of the region and the kind of tree. With the latest in cultivation techniques, growers are hopeful that a planting will yield almost seven thousand pounds to nine thousand 8,800 lbs per two and a half acres.
After the bean is harvested from these exotic regions, the berries are then transported and processed. In the end, they represent the second largest commodity in the world.
Both Sandy Knoll & Rob Carlton are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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