In London, the women's luxury designer Choo is known to produce the best shoes in the world. He was born in 1961 in Penang with the background of shoemakers. He had made his first pair of shoes at a very young age of 11. He had attended the London College of Fashion. He has been featured in the 1988 issue of Vogue magazine. He was regularly visited by the Princess of Wales, Diana which helped him to grow in his profession both economically and emotionally.



Choo later on with the support of his friend Tarmara Mellon co-founded Jimmy Choo Ltd in 1996. Mellon was an editor at Vogue UK. Choo sold 50% of his company in 2001 for ?10 million. Since the sale he is focused to is mainly on his exclusive Couture line, which is licensed under Jimmy Choo Ltd you can find the Jimmy Choo ready-to-wear line by special appointment at Connaught Street. The line was expanded to include exclusive handbags; you can find many famous celebrities wearing some of the fabulous designs. Choo is a London resident and spends most of his time their inspiring young designers.

Jimmy Choo's partner Tamara still stands as the creative inspiration behind many of the designs that are produced with the Jimmy Choo brand. The company has done very well with its partnership in 2001 with Equinox Luxury Holdings Ltd., Ceo of Equinox also became the Ceo of Jimmy Choo Ltd. and has opened 26 new stores and added many new products to the line.

Apart from shoes, Choo has added a lot of products to his list of production namely handbags, purses etc. Jimmy Choo is a real big brand and so is price is also very high. It can be felt after looking at a Jimmy Choo handbag that real quality product can be achieved only by shear hard work and the good amount of learning.

Another well known designer Joshua Schulman also joined Jimmy Choo and got a chance to spend most of his career with renowned luxury brands such as Yves Saint Laurent, Gucci, Richard Tyler, and international retail groups such as Gap Inc and Marc Jacobs for Perry Ellis.