So how do you tap into this power? In business just like in life you need to start with the end picture in mind. What do you want your business to do, be or achieve? Without this clarity all you will get is mixed results and muddled outcomes.
One way to help gain clarity is through a strategic planning exercise with your team. This is where you talk through where you are headed and identify the broad signposts along the way to help you know that you are on track. Now this can be a rote exercise of filling in the blanks on a planning document or it can be a time full of purpose, meaning and power. You choose.
If doing a strategic planning exercise, start with getting clarity about the current state of play of your business. Be brutally honest - what is working, what isn't, and what could you be doing better.
Now have a look at what your business could be in your wildest dreams. Look at possibilities and highlight the successes of other companies and people to expand your view. Next expand your view to what is possible at an industry level and at world level. Get excited by the wonderful potential that is in your business. It's like taking a balloon and then gradually inflating it to expand its size and potential.
From this input, create a simple but meaningful (to you) description of what your ideal business will look like, feel like and be like. Why are you here? What is the purpose of your business?
If you find that you can take out your company name of the description and it could be any business - then you have not captured the heart or essence of your business. If your only purpose is to make money - then you are limiting your potential and it will not satisfy you in the long term.
The most powerful and profitable businesses have an element of service, of giving or sharing in some way. What makes your business different and unique? What makes your heart sing about your business?
Unless you and your team can feel the power of your words, you have not "got it right". Keep working and talking until your description of your business makes your heart leap and you get excited thinking about the potential. You will get a "that's it" feeling much like a metal detector does when it finds gold.
The next challenge is to work out the signposts on the way to your dream by distilling a handful of key areas of focus. These signposts need to be easily identifiable to help you know that you are on the right path.
Work out up to 5 key areas of priority - this could be increasing customers by 5%, retaining 95% of existing customers, introducing a new product or service or whatever is relevant to you. These areas of priority or your goals need to be tangible, measurable, achievable and written in the positive.
Long lists of projects and tasks will only scatter your energies and overwhelm you and the team - so think bigger. If you try and plan every tiny detail, you don't allow room for creativity, growth and miracles to occur in your business.
I suspect people intuitively know this. I have lost count of the planning groups and exercises I have run or been a participant at, that when the part of the day gets down to tiny actions and responsibilities that energy flags and attention wanders. At this stage keep your horizon bigger rather than smaller. Only go for closer detail when you are one on one with relevant staff another day.
Write your areas of focus down. Keep these goals visible by your computer where you can see them every day. Each day visualize yourself achieving your business goals and how this will feel for you and the team and the most important thing - take action! Every week, do at least one thing to move you towards each of your areas of priority.
One word of caution - a great business vision and plan will not fly unless your perception and beliefs about your own capabilities either match or have expanded with the vision. Part of every planning exercise needs to include an element of growing your own belief of your personal capabilities and seeing yourself as having the potential to personally achieve your dreams.
The reality is - if you can dream it, you have the potential inside you to achieve it. If you are finding a mis-match between your dreams and your view of your potential, then have a chat with a professional coach, counselor or healer to help you take that step into who you can be.
So, start your planning for your future. Dream big, plan big and you will surprise yourself with the results you will achieve.
The Importance Of Planning
All websites have one thing in common. They all need traffic, and lots of it. Millions of searches are performed every day on the internet for any topic you can think of. Would you like a share of that traffic? Optimizing your site will give you better search engine placement and more traffic. Better yet, ?free targeted traffic.?
So how do you get this free targeted traffic to your site? First, and most importantly, you must submit the URL of your website to the search engines so that it will be included in search results. After your site has been indexed by the search engines, it is time to implement simple SEO techniques so that your site will get better search engine placement. SEO, known as Search Engine Optimization, is an important step to take when building a website. When optimizing your site, it is best to make little changes over a period of time. Search engines like to see improvements to websites, and it keeps them coming back to crawl your site for new content. Making little changes at a time to enhance your optimization strategies will go a long way with the search engines and will give your site better search engine placement as well. When done properly your website will receive traffic from users searching for the topic that is related to what your site has to offer. This kind of traffic is called ?targeted traffic? because the user is already interested in what you are offering and will be more likely to make a purchase or sign up for a newsletter or whatever else you have.
Make SEO a priority when building your website and work hard to achieve better search engine placement. Free targeted traffic will slowly begin to make its way to your site. Remember though it is important that your site has been submitted to the search engines before you tackle SEO strategies.
Both Ingrid Cliff & Alan Mater are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Ingrid Cliff has sinced written about articles on various topics from Marketing, Web Development and Health Care. Ingrid Cliff builds Great Businesses through effective People and Communications. Find more tips on how to make your business great at. Ingrid Cliff's top article generates over 60500 views. to your Favourites.
Alan Mater has sinced written about articles on various topics from Strategic Planning, Affiliate Programs and Marketing. For more optimization tips visit: . Don't have a website yet? Get your very own money making website setup for free and earn up to. Alan Mater's top article generates over 4400 views. to your Favourites.
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