1) Give Away Reprint/Resale Rights



You could give e-zine publishers an e-book which

they could sell and keep all the profits in exchange

for an ongoing ad in their e-zine. When they stop

selling it, they can stop running your e-zine ad.

Maybe only do it for a small number of e-zine

publishers at a time, so it doesn't get saturated and

they start turning your deal down. If they only want

to run your ad once, you could always include some

of your ads in the e-book.

2) Give Away An Advertisement

Create a directory of free e-zines in e-book format.

In it, list the free e-zines of publishers who have

agreed to advertise the free e-book on their web site

and in their e-zine. When you build up a large number

of participating e-zines, this will give the larger e-zines

an incentive to give away or advertise your e-book.

Of course you will have your own product ads in the

e-book.

3) Give Away Customization Rights

You could ask e-zine publishers to advertise your free e-book in their e-zine. Tell them that the e-book can be customized with their own web site links. This deal will help increase their traffic and sales. Of course you will have your own product ads in the e-book too.

4) Give Away Your Expertise

You could ask e-zine publishers to give away your

free e-book. They might accept, because they can

use it as a bonus for people who subscribe to and

read their own e-zine. This would increase the number

of people who would see your free e-book ad and

your other ads in inside it. Tell the e-zine publishers

this would also help to keep their subscribers loyal.

5) Give Away Information Archives

A lot of e-zine publishers don't publish their archives

on their web site. It's extra work and takes up a lot

of web space. You could offer to archive an e-zone's

back issues in a free e-book format on your web

site in return for the e-zine continuing to run one of

your ads. Or just have them mention the archives

can be downloaded at your web site because your

product ads would be there anyway. Or you could

have them give away the free e-book in their e-zine

because your ads would be in it.