Here is the plan that allows you to get your information printed and mailed free, plus reduce the cost of your own mailing to ZERO.
Locate an offset printer in your area or by mail order in one of the many mail order publications, who will print both sides of a eight ? x 11 sheets for $25.00 per 1,000. We will then have them run the following ad over your name in various mail order productions:
"CO-OP PRINTING (our ad on back side) 1,000 two 1/2 X five 1/2, ONLY $ 5.00. SEND CAMERA-READY COPY TO: (your name and address)."
"CIRCULARS PRINTED (our ad on back side). 1,000 3X6, ONLY $ 5.00 SEND CAMERA-READY COPY TO: (your name and address).
On a 8 ? x 11 sheet of paper, you can get six three x six circulars, received from responses to your ad, plus six 3x6's on the other side FREE! Have the printer cut them into six three x 6's, 1,000 each. Send 1,000 to each of your customers. You get 6,000 of your side printed FREE and mailed by your customers FREE!
You will earn $30 with only six responses to your ad.00; $25.00 for printing and cutting and $5.00.00 for mailing circulars to your customers. When printing and postage cost goes up again, adjust you are pricing accordingly.
Check the mail order publications to see what others are getting for similar programs. Evaluate your competion to set your pricing structure.
There is another way to get your circulars mailed free. As soon as you can afford it, become a supplier of common circulars. The easiest way to do this is to take "all profit" offers and have circulars printed on two sides. On the one side, have your own name and address printed. On the other side, leave a space for a rubber stamp imprint.
Offer these pieces to circular mailers on a percentage basis. The Circular Mailers keep a commission from 50% - 100% on their side and you make your profit on your ad placed on the reverse side. Use the same method for any offers you develop for yourself.
You can reach these mailers by advertising in or subscribing to several mail order Trade Magazines and ad sheets. Another way to locate mailers for your literature is to notice the ads by mailers. Usually, at the bottom of their ads they state "COMMISSION CIRCULARS MAILED FREE, which means they get one side of the mailer and you get the other, as above.
If you really want to start using this method, take two, "all profit" offers, one on each side, and give the mailer 100% on one side. You still make your profit on the other side.
If your interested in obtaining additional commission circulars for yourself, include "COMMISSION CIRCULARS MAILED FREE" in your ads.
Still another way to get your literature mailed free is to include this little note on all you are advertising at the end of the copy - "STAMP APPRECIATED" It only costs two words, but could save you a great deal in postage. If you are advertising in Trade Publications or ad sheets use "S.A.S.E" which means Self Addressed Stamped Envelope. The savings for envelopes, addressing and these cans add up fast. Many small dealers use this method exclusively, even in large circulation magazines. They have been using it for years and it still works!
Copyright (c) 2007 Chris Sullivan
The Little Money Bible
Hop on the deck, and roll!
There are at least two advantages to a double-decker: you sit higher so you see farther, and it smells better on the open deck than at traffic level. Overall, the top platform is very pleasant excepted of course during rainy days.
The Open Tour operator offers you 4 circuits, each one giving you an opportunity to tour several well-known areas of Paris. The longest tour is called ?Grand Tour?: it takes 2 hours. The ?Montparnasse - Saint-Germain? tour is a very interesting one too.
One of the two major benefits of the Open Tour formula is the multi-lingual commentary pointing at what you should look at. The other is to allow passengers to get off at each stop, visit the area, and board the next Open Tour double-decker with their 1-day or 2-day passes.
Boarding the bus for the ?Grand Tour?
The 2-hour long ?Grand Tour? circuit starts at ?Le Printemps?, one of the largest department stores in Paris. Its first stop is the old Opera Garnier. Recently renovated, the Opera house is a fine example of Second Empire architecture. It shelters the National Ballet Academy where 11-year old girls start the hard-labor path which may lead them eventually to the coveted honor of being recognized as a ?Star?, a soloist ballerina.
The Open Tour then moves on the Palais Royal Gardens where stand the ?Buren's Columns?. These glorified stumps of black and white concrete are the brainchild of French sculptor Daniel Buren. This work was commissioned by the French government in the early years of Socialist President Francois Mitterrand's first tenure. Some like them; I don't find them particularly attractive in a classical courtyard which predates them by 3 centuries.
The bus then moves to the central courtyard of the Louvre museum where you will admire (or loathe) architect Li Pei's glass pyramid. There again, the contrast between such a modern structure and the classical proportions of the Louvre buildings is open to debate.
Then it's off to Notre Dame Cathedral, and crossing the river Seine over the Pont Neuf, the medieval bridge built from 1578 to 1604. Notre Dame Cathedral can be toured, and the faithful can attend a Catholic mass. For the not-faint-of-hearts, the high towers offer a photo-opp view at the top of a steep flight of stairs. The large plaza which lies at the feet of the cathedral often becomes an improvised stage for street performers.
If you want to continue your tour by the Orsay Museum, the Open Tour double-decker will carry you there right after Notre Dame. Following the left bank of the Seine to the museum is pleasant ride. The museum itself is an old train station which was reconverted during the 80's, and made into a wonderful home for impressionist art.
A little detour will have you cross the Seine again, and land on Concorde Square, a plaza of awesome dimensions. There stands the Louqsor obelisk offered to King Charles X by Egyptian sovereign Mohammad Ali in 1831. Then it's up the Champs Elysees Avenue.
The lower section of the famous thoroughfare has kept some of its 19th-century charm with its sidewalks shaded by many trees. It ends at ?Petit Palais? and ?Grand Palais?, two major exhibition venues built toward the end of the 19th century, and recently renovated. From there starts the upper section of the Avenue, which has only become uglier and uglier ever since the 60's.
Atop the Champs Elysees stands the Arch of Triumph, a monument commissioned by Napoleon I to celebrate his victory over the Austrian armies at Austerlitz. The four pillars of the large Roman-style structure bear the names of the killing fields where the French tyrant exacted his death toll on European populations.
Around the Arch of Triumph, down a side avenue. The Open Tour bus rides you to the Trocadero, a very large structure built in the Roman style at the end of the 19th century. The Trocadero plaza is one of the two places in Paris from where you get the best full view of the Eiffel Tower.
The Tower is your next destination. The bus circles around it, going through the midsection of the Gardens of Mars, a vast expanse of grass which lies at the feet of Mr. Eiffel's brainchild. Quite a fine site to spend a summer afternoon, soaking the sun.
The Open Tour home stretch leads you back across the Concorde Plaza, up the Rue Royale and along the upscale chic Rue St Honore. The rich 2-hour tour stops at the gates of the Madeleine Church.
Details of some importance
The Open Tour company offers 1-day and 2-day passes. Those allow you to board and de-board the company's double-deckers at any stop along the tour circuits. Both passes also give you access to take all 4 tours. At ?25 and ?28 respectively, they are excellent value for money. Children's rates are discounted 50% over regular rates. The Open Tour should be a thrill for your teenage kids. That you can board and get off at any stop ensures they won't get bored, or grow impatient.
The website of the operator shows you where to buy your day pass, where to board the bus, and at what time. Type ?open tour Paris? on Google, they come up first.
I leave you on this final note: when you want to see as many sites as possible but feel dead tired after 3 days of walking the streets, the Open Tour double-deckers offer an easy-going way to soak in some more history and architecture. Good deal!
Both Chris Sullivan & Phil Chavanne are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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