website's success. It can make or break your online

business. Use this handy article and links to improve

the professional look and feel of your site.

First, take a general overview of your site. What is

subject matter of your site? for visit to:-www.impacts-audio.com Define it down to a

particular topic -- your niche.

For instance, you can have a website on Sports.

You may have narrowed it down to a particular sport;

say baseball. You may have narrowed it down even

further, a particular baseball team.

Whatever the subject matter of your site, keep the

content within your site on topic. Obvious, but

important. Someone coming to your site to check out

the Yankees -- don't want to find material on

'how to hook a rug'!

Make sure that you 'keep your site on topic'. This one

thing alone will improve the professional image your

site projects.

Next, consider your audience, who is it aimed at? Who are

you targeting? For instance, if it's a general news site,

it may be the whole world. Everyone is interested in the news.

If it a website on breeding dogs -- your audience is

probably other dog breeders or those interested in dog

breeding. Someone visiting your site will expect to

see content/information on dog breeding.

Keep your site's audience in mind at all times.

Now consider the layout and design of your website. Is it

appropriate for your topic and for your audience. Does

the color scheme and design suit your subject matter?

Does the design and layout suit your audience?

A website catering to young visitors, offering online

role-playing games is not going to have the same layout

or color scheme as a conservative business site.

Appeal to your audience and subject matter; again,

keep them in mind at all times.

In your site design, go for simplicity. Don't complicate

them with too much flash and dazzle. Provide your visitors

with what they're looking for -- and make it quick. Don't

have your visitors jump thru hoops to get what they're

searching for. Have an 'easy to navigate' linking structure.

Keep the overall design within two or three colors. You can

even try an old artist's trick, make it almost monochromic

with a complimentary color split to bring focus to your

points of interests. Make sure your fonts are consistent and

easy to read in all the different browsers. Keep the same

logo or brand name on all your pages -- don't confuse your

visitors.

Now, lets get down to some specific changes or additions

that can 'tune-up' your website. These should improve

the professional look and feel of your site.

Give Them Something to Remember You By!

1. Make a 'favicon.ico' file if you don't have one. Look

down at your computer's task bar, you should see a version

of a favicon of the programs on your computer. more visit to:-www.handy-color-schemer.com These are small

'16x16' icons or symbols for your site or product. All major

sites have them. Here's how you can make them:

Use a photo or paint shop program like Adobe or Paint Shop

Pro. Just take your logo or part of it and reduce it down

to a 16 x 16 image. Adjust the resolution and play around

with it. You can just use a single letter from your site's

name and jazz it up a bit. You need to upload this image

to your website's directory in an ico file named 'favicon.ico'

-- very logical Mr. Spock!