·A website



·Good quality, original content

·Time and effort

·Patience!

In my experience, there are increasing numbers of people trying to lure you into buying their products that offer excitable claims to get rich quick through the Adsense programme and sadly the reality is different. The only people who get rich quick are the people promoting these products, because it really isn’t that easy to make appreciable amounts of money as is often claimed. I do have to confess though that there are some good value-for-money tutorials out there and my personal favourite has been created by a guy called Michael Cheney, whose video-based product is really easy to follow and gives you all the key information you need to get started with your Adsense money-making venture.

Anyone thinking about starting out with Adsense will need a website that they can maintain easily themselves. Whatever you do, steer clear of the template-based products you can buy with what are pre-populated pages with content that is already optimised for Adsense. In truth, they can give you a really fast track into your new venture, but the problem is that the content is by definition unoriginal and totally unattractive to the Search Engines and their users. By all means use templates to make life easier from a website maintenance point of view, but try to make sure you use your own content wherever possible. There are stacks of great content available on the Web for you to use, but if you don’t have the time or inclination to use original content, at least make sure you add your own introduction and summary that will make the content of value to your readers.

As you begin to write your website content, it would be wise to follow these simple but effective tips to make sure you stand the best possible chance of being noticed by the search engines:

·Make sure your page Titles reflect the key content. For instance, if you are looking to pull in key word searches for ‘widgets’, then call your page exactly that. Try to keep the Titles short and to the point.

·When you link to your pages, try to hyperlink from the key words. Using the same example, why not link from your sitemap from ‘widgets’

·Make sure your key words appear within the h1 and h2 commands

·It will also help if your page name includes a decent density of the key words.

There are many other optimisation tips you can use, but these are the most important in my experience.

The reason I talk about ‘time and effort’ is because there really isn’t a quick and effective way of getting great content onto your website. Depending on how you intend to populate your website with content, in my experience you should think in terms of anything from 15 minutes to an hour to create just one page of web content. Admittedly, you can bang out loads of pages containing really flimsy content in literally a few minutes, but where’s the value in that for your website visitors? In fact, it’s probably a racing certainty that your website is going to be passed over by the search engines.

Finally, you are going to need a lot of patience when it comes to your Search Engine ranking. There really isn’t a ‘silver bullet’ solution and you may have to wait up to 6 months before you get anything like reasonable results. There are people who can help you with your search engine ranking, but this will not come cheaply and you have to be suspicious of expansive claims of page one positions in weeks. If it were that easy, we’d all be sitting on a beach somewhere watching the dollars rolling in!

Oh, and one final piece of advice. Don’t be tempted to try and deceive Google with underhand practices. This will get you noticed quicker than you can say “Jack Robinson" and you flourishing money-making venture will be doomed to failure almost as quickly as it started!