It's happened to me before. I was reading the first few pages of a book and I thought "this isn't new" and put the book down. Then, months later, while on a vacation, I actually read the book and it was one of the most powerful books I've ever read (I'll tell you what book it was below).



The moral of the story is "don't let something powerful slip through your fingers"... like the book I almost skipped or like this question I'm about to ask you!

*** "Why do you want to have a successful coaching business?" ***

Is it because you want to...

* do work that you love?

* do work that has meaning?

* make a difference in people's lives?

* be your own boss?

* enjoy a flexible work schedule?

* make more money?

* take great vacations?

* buy a new car (your dream car)?

Or is it something else completely different. Perhaps you just feel **guided** to coaching. I certainly do. Regardless of what draws you to coaching, there's one key piece you should pay attention to in the question above: "successful"

If the desire is strong enough, you will achieve the level of success you want because you'll have enough drive to put in the energy, time, learning, etc. that it will take to get your business where you want it to be. But...

If you aren't clear on what is motivating you, or if you haven't decided yet, what you really want, then you could fall to the way-side like so many coaches that have given up.

*** Key Difference ***

The key difference between winning and losing at anything in life often times comes down to desire. In sports we hear this phrase all the time "It comes down to who wants it the most". Desire has a powerful impact on us. It will keep us going even when the going gets tough.