Ebooks are part of the new frontier of cyberspace. They are an



entirely new medium for sharing marketing information, ideas,

techniques, and expert knowledge. Each day the number of people

accessing the internet grows, creating a greater exposure for

your ebook, which in turns means exponential growth. It is

obvious why electronic self-publishing has become so popular so

quickly.

The publishing industry, I hope, does not intend to forever

banish the printed word to the trash basket of history. Books

in print have their own special qualities and merits, and the

world would be dished by their disappearance.

Having said that, let us look at what makes ebooks so important

and so unique. Ebooks have certain abilities and qualities that

other mediums do not possess.

Such as, ebooks are fairly easy to produce and their production

cost is easy on the pocket. Just think for a minute, there is

no need for a publisher, an agent, a printing press, offset

machine, film, ink, and paper or for that matter even a

distributor. You just need a great concept, the ability to

write it or have someone else write it for you, and the right

software.

Additionally, ebooks are easily and rapidly distributed online.

They are also easily updated which means there would be no need

for a second print run. All you need is to go into your

original creations and modify the text, graphics or fonts. Due

to this flexibility, ebooks can change and grow as fast as you

can type.

Ebooks are also immediately obtainable. You don't have to go

to a bookstore or search through endless titles at an online

bookstore. All you have to do is download it from a website,

and immediately you have it on your computer ready to be read.

Ebooks are interactive. This is one of the most unique and

specific qualities that ebooks offer. you can add surveys that

need to be filled out, order forms for customers to purchase

your products or goods, sound and video that draw your readers

into the virtual world of your ebooks and even direct links to

relevant sites that will expand your ebook outward. The

potential is virtually endless.

Ebooks have a particular kind of stability that other mediums

do not possess. Television shows, for example, air one time and

then may re-run a few times. Ebooks remain on your computer for

as long as you choose, and they can be read and re-read

whenever you choose to. They can even be printed out and stored

on the shelves in your home library.

Another wonderful quality is that ebooks have no barriers in

terms of publishing. you don't need to go through the endless

process of submitting your manuscript over and over again, and

then once you land an agent, having the agent submit your

manuscript over and over again. How tedious this would be! Not

only that, but you do not have to spend thousands of dollars

for a self published book. All ebooks require is a writer and

the appropriate software. Find out who your market would be

(what are you writing about?), write your ebook, post it to

your website, and with the right business sense, your audience

will come to you.

Are you creative? This is another great advantage of ebooks?you

have the creative control over your ebook. You do not have to

compromise with an editor or the publishing company due to the

trends in the times. You do not have to negotiate with a

designer or wait for copy edited daily's to arrive. You have

complete control over all of it.

Let's discuss now the multitude of ways that you can use your

ebooks for marketing and promotion of your business and deliver

that all important traffic to your website. Once posted on your

website, you can turn them into a daily course, which brings

your customers to read the next chapter. Use them as a free

gift for making a purchase or for filling out a survey or form.

Put your ebook on a disc and you will have an innovative

brochure to advertise your business. You can be miles ahead of

your competition by inserting the ebook into your sales

package.

The most effective marketing products are those that are

unique. Copyright your ebook and immediately you have a

powerful tool that you and you alone, can offer to the public.

People will have to visit your site to acquire your ebook,

which increases, you guessed it? the flow of quality traffic,

potential for sales and affiliate contacts.

Make sure that you keep your ebook current. Update it

frequently as the market and trends change. Add new advice,

opinions, and techniques to show your prospects how your goods

or services can enrich their lives. By understanding and

knowing what the new trends and techniques are, you can

continue to see profits from your ebook for years after your

original creation.

Another phenomenal advantage of ebooks is that you can test

their marketing potential without putting out hardly any cash

at all. You can even produce an ebook one copy at a time, each

time you receive an order, eliminating the need for storage and

inventory. By this method, you can gauge how well your ebook is

selling and make adjustments as necessary until the orders

start pouring in. And they will start pouring in with tenacity.

Ebooks allow you to learn about your market and customer habits

and motivation over a period of time, without risking your

financial resources that, to most Network Marketers that are

starting out is a commodity in short quantity. They also

provide you with an invaluable way to gather marketing

information, which you can use in many different facets of your

business.

Use your ebook to discover what the specific goals and problems

are in your specific industry. Then figure out how to solve

these problems and publish an ebook with the priceless

information. This will increase the value of your business,

upgrade your reputation, and get you known as an expert in your

field.

Extend the value of your ebook by breaking the book down into

chapters for a serial course, into special reports available on

your website, or into audio or visual tapes. Ebooks can be

broken down into several different promotional materials by

excerpting some of the articles and using them to promote your

product. You can include a catalog in your ebook to promote

other products or services that you are selling. Don't forget

to always include a thank you note for reading your ebook and

provide a special invitation to download a trial version of

your product. Include a form that will allow your readers to

contact you at a later time for further information or with

questions, thus building your business, trust and your mailing

list.

Using ebooks in this manner helps to cut the cost of

individually producing separate promotional materials. You can

use the ebooks to entice your prospects and promote new

products as well.

No other medium has this kind of flexibility and ability for

expansion. As a spider builds a beautiful, intricate web, you

too should be thinking about creating your own web, and see how

many customers and prospects you can catch.