In a recent article I discussed how difficult it is to recruit productive members to your downline in internet marketing. The reason it is difficult is because the internet marketing industry has a failure rate of 97%. By the time you recruit new members, you will find that some existing members have dropped out. That is why I have decided to review The Pay it forward method. This particular method uses the power of 3 to grow any group of people exponentially, but there is a trick to make it work.



The pay it forward method is similar to the same strategy internet marketers have been using for years, except for a simple twist. The method of recruiting three people who recruit 3 people is the same. The only difference is the 3 people you locate will not have to pay to join your program, because you will pay it for them. What makes this work is the concept of getting started without a deficit. If you the sponsor, are so confident of your recuits success, why can't you put your money where your mouth is and pay?

The reason that the pay it forward method works is because it takes the pressure out of recruiting. The question that everyone has when hearing a sales pitch for the first time is; How much does it cost. It makes your job a lot easier when you can tell your prospect that it is not free to join but, that you are so confident in your system that you will pay it for them. I don't care how many times that I give that sales approach I always anticipate telling my new recruit the infamous line “ I'll Pay Your Way In”.

The concept of paying it forward not only instills confidence in your new recruits, it makes it easy to market your product. When the pay it forward system is use in conjunction with a program that offers the 1up or 2up network marketing system, the results are unmatched. Using those 2 payment structures means that you only have to use the pay it forward option one time to secure your residual position.

Residual income is the ultimate goal of many internet marketers but building and keeping a residual income is almost impossible with the traditional network marketing programs. The pay it forward system helps secure a residual income position by making it easier for everyone to build and maintain a downline. Without the frustration of a diminishing downline, you can keep morale high on your team and achieve internet success.

Many internet marketing programs are now using the pay it forward system to enhance the popularity of their programs. I am not surprised at all that internet marketing has adopted the pay it forward method to strengthen the power of 3. There is definitely a strength in numbers but it is a proven fact that without a proven system, recruiting can often equal 3 steps forward and 3 steps back, which leaves you in the same position.