According to a May 2008 report by eMarkerter.com, between the year 2007 and 2012, viewers of blogs will increase from an approximate 94 to 145 million. That's 67%... Read it again. Look, I can go on for pages offering you business and professional tips, techniques, tactics, you name it, to increase wealth, to reach financial success, or to "make it big" as the saying goes. But when something so obvious comes along, so right, words simply don't cut it.



You would be hard pressed to find anything else within the business world today where a projected increase of 67%, coupled with the assurance, that unless the world falls off from the shoulders of Atlas, then you can be damn well certain that it's going to happen. Do you really NEED any other reason to start your own Blog right here, right now?

Think a minute about Yahoo! or Google. Why is it that they have been so successful? They got into the field at the right time, just as the market was poised for rapid growth. Again, that's 67%...

So if this singular fact isn't enough to get you going with a Blog, then really, nothing else will. But heck, I like to push things beyond the limit, even when it seems we've reached it. I'm going to give MORE reasons, more facts, as to why you NEED and will WANT to start blogging today, immediately, without pause, right NOW.

A search of the web for relevant facts (and being the considerate soul that I am, I've done that for you) pulls up a 2006 report from the Pew Internet and American Life Project. The subject was the demographics of bloggers, as well as other information about blogs.

The study covered who was blogging, how they went about it and what they had accomplished with their blogging. The findings of this study were very interesting; I've pulled the most important facts from it for your elucidation here.

Here are 5 points culled from this report which illustrate the importance of starting a blog ASAP.

Point #1: Increasing your readership

About 8% of U.S. internet users (12 million) maintain a blog.

39% of U.S. internet users (about 40 million) read blogs.

That's a 5:1 ratio...and that ratio is going to increase.

Point #2: For the money?

The most commonly cited reason that bloggers blog (52%) is creative reasons and personal expression.

Only 7% of bloggers are in it for the money. What does this tell you? With such a small number of bloggers in it to make money, there is next to no competition - the field is wide open. Better yet, there's a lot of already successful blogs which you can take your cue from for your own for-profit venture. The point here is that creativity sells - but few of the creative types are interested in selling it. You know better. Learn from this - there are profits to be made.

Point #3: Easy on time

Blogging is not terribly time consuming; in fact only 10% of bloggers put in ten or more hours a week on their blogs. This is something which should interest you. There are many popular blogs out there - and the bloggers behind them are not spending every waking moment to achieve this popularity. It may be far easier to run a blog and make money from it than you think. For a very small time investment, you could be taking in the easiest money you've ever made.

Point #4: Subject matter

When bloggers were asked which topics they generally focused upon, this tended to a hierarchy:

37% focus on their own life experience

11% focus on public issues

7% focus on entertainment-related topics (e.g. sports, business, technology, specific hobbies, religion, etc.)

If you want to maintain a large and growing readership, you have to let bloggers have the space they need for self expression. Internet users are looking for more than just content out of a blog; they want a personality and a face to go with it - remember this.

Point #5: Demographics

Knowing your readership is something you need to do before you begin blogging. You want to try to capture the largest demographic possible if you intend to make your blog a for-profit one.

54% of bloggers are 30 or younger.

Bloggers are evenly divided between male and female.

More bloggers live in suburban areas than live in cities.

60% of bloggers are white, 11% black, 19% English-speaking Hispanic, and 10% other.

So although the demographics certainly don't rule out the fact that you should ALSO consider minority groups (race, age, gender) when creating your blogs, the point to understand is that you will want to focus upon the LARGEST demographic group for each category if you're going to obtain a substantial (that is, rewarding) amount of readership. The best blogs will ALWAYS be those which are interesting to EVERY group, regardless of race, age, or gender. That's the real gem. That's the ticket to financial success through blogging.

There has been a lot of useful information and many good reasons given here for you to start up a blog right away. Don't wait a second more - start blogging! Setting up a blog is fast and easy and usually free to boot! It also isn't going to eat up all of your time. So what are you waiting for? What else do I need to tell you?