The New Key To Creating Information Products That Sell



Even In Overcrowded, Highly-Competitive Markets



By Jimmy D. Brown of “Small Reports Fortune”

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I want you to add a new word to your business vocabulary -

The word is "specialization".

A new age has dawned in information marketing. And it's

the age of "specialization".

Before I explain how this will help you create information

products that sell like crazy, let me give you a very brief

history lesson.

(I promise, this won't hurt a bit. :-)

Information products online have evolved since I logged onto

the Internet back in 1999...

1) THE SIMPLE AGE.

Times were simple back when I first came online. And so were

the information products. Way back when, information products

weren't readily available online like they are today. If you

could find ANY information on the topic you were interested in,

you grabbed it.

2) THE SYSTEMATIC AGE.

As more and more people learned how to create and market

information products online, a new era emerged: the

"systematic" era. This was a time when huge information products

were created with hundreds of pages. The idea was to create

comprehensive courses on a particular topic.

3) THE SEPARATION AGE.

As "internet marketing" and other business-related markets

became inundated with product offerings, the birth and rapid

growth of "niche marketing" occurred. People began separating

themselves from the crowd and focused on "tiny niche topics" of

interest.

4) THE SPECIALIZATION AGE.

Again competition came - even in these small niches. While there

is still money to be made by focusing on these tiny, untapped

markets -- the well is drying up at a fast rate. Now enters a

new age ... the "specialization" age of information marketing.

Which brings us to the lesson -

There is a LOT of money to be made by creating small, 7-15

page reports on PRECISE topics.

Most consumers would rather NOT sift through 100 pages of

information to find out how to do something they are interested

in, nor would they like to pay for 100 pages of information when

they only need chapter 3.

With more and more products available on the market, consumers

are getting pickier and pickier. They want what they want and

only what they want.

Perhaps the biggest untapped information gold mine lies in this

concept of creating small reports on precise topics.

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Specialized information.

7-15 page reports that sell anywhere from $10-$100, depending upon

the information.

And the benefits of writing these small reports are staggering -

1. You can write a small report in just a few hours of one day.

2. The profit per page ratio is astounding - 10 pages for $10 is

a dollar per page per customer.

3. Small reports are MUCH easier to write than full-length courses.

4. There is a never-ending supply of topics for small reports.

5. You maximize the lifetime value of your customer. In other words,

you can sell report after report to the SAME customer.

6. A series or collection of your small reports can be bundled into

premium-priced courses over time.

7. When "hot topics" emerge (almost daily!) you can quickly crank

out a small report to strike while the iron is hot.

8. When other marketers are seeing success with their products, you

can create a complementary report to offer for sale as a supplement.

9. Many people can't afford to buy (or refuse to buy) high-priced

courses - but virtually anyone can whip out $10-$15.

The list could go on and on.

I've been creating small reports for a long time. In fact, I make

over $15,000 in PROFIT every month from just ONE of my sites.

I know this works.

And not just for me.

I had a customer recently email me to let me know he sold 420 copies

of his VERY FIRST small report, during its first month.

So, what I want to convince you to do is this -

***TRY IT FOR YOURSELF****

Create a small 7-15 page report and begin selling it online and see

what kind of results you see.

A new information age has dawned - the age of specialization!

Create your own "special" reports and get your piece of the pie.

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