Modern living and political outlooks have paved the way for the natural perfume to become increasingly popular. However, the idea of it has always been around, and until the 1800s when synthetic materials were created, natural perfume was the only option. The synthetics were a breakthrough in modern science, and offered a valuable commodity for perfume makers. It enabled the product to have a longer shelf life and could also create more effects and blends.



Synthetic perfume is still excellent quality, but there is a modern trend for trying to recapture the essence of all things natural; and this includes with perfume. Botanical perfume is created from raw organics and rare aromatics, with natural extraction processes used. The aromatics are obtained through tincturing, enfleurage, infusion and distillation, and then added to a combination of carrier oil and water or a natural alcohol base. These bases are less severe than their synthetic counterparts and so it is less likely to cause an allergic reaction.

Allergies are a common reason why people are turning to botanical perfume. The high levels of pollution have made many people more sensitive and intolerant to many chemicals that would previously have produced no adverse affect. Natural perfume ingredients are in their purest form, and so the absence of chemicals creates less irritants and skin pollutants.

Another reason for the popularity of natural perfume is that it can be used to create a signature blend. In the modern world where mass production is the norm, many people are turning to the unique and rare to recapture a sense of identity. Natural perfume enables this. Firstly, synthetic perfumes are mass produced, and so it is down to the taste of the buyer as to whether they are purchased, whereas natural perfumes can be made bespoke.

These bespoke perfumes are created in relation to the tastes of the buyer, and are available for that buyer only. Many natural perfumeries are opening across the globe, where clients can go in for a whole experience which includes answering questions about tastes to determine a particular classification such as oriental, citrus, marine or floral. Then different base scents are tested, and those liked are then combined to create a signature fragrance, usually stored on a database for future purchases.

The ingredients are also a key factor. Natural perfumes often contain rare aromatics that would be too expensive to use in mass production. Therefore, it can offer a wider variety of fragrances. Another element to consider is the concentration of the blend. Synthetic perfumes have strict concentrations of perfume per alcohol and water base, which must be adhered to. Natural perfumes can step outside of these conventions, and create a strength that suits your requirements. Certain perfume may be based upon aromatherapy and aromacology theories also, to try and help assist with mood and health.

Of course, natural perfume does have its disadvantages also. For instance, the absence of any chemical fixative in the perfume, similar to the preservatives found in food produce, means that it is evanescent or short lasting. The ingredients in botanical perfume may separate also, as they contain no chemicals that bind, but this can be resolved with a gentle shake, so not too much of a problem but worth remembering. Natural perfumes are generally inexpensive and a pleasant change from the norm. Ultimately, however, they need to suit your requirements and needs; so weight the pros and cons and make an informed choice before purchasing.