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The Power Of The Word

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This amazing place was named after the Yachats Native Americans who were hunters and gathers in the 1500's. There are several translations of the word, but the one I appreciate the most truly characterizes the environment here: "as far as you can go along the beach."



I am in our living room, nestled up in the lounge chair, looking at the omnipresent ocean through our panoramic view windows. The sky is cloudy at 7:30A.M., with streaks of power blue on the horizon, hinting of a possible clearing.

Ocean waters appear foamy, grayish-white, but they play surf music with wave cymbals and splash drums. Sometimes they erupt into blow-hole spectaculars—actually shooting spray twenty or more feet into the air between the volcanic rock fingers.

I have no idea what I will write about today. And you know what? That's okay. I will just let it flow; but I do want to provide more advice to aspiring writers, and some energetic support to all who delight in the healing power of words.

First idea, I think writers should capture images that inspire and connect emotionally with the reader. For example, the last two sunsets here were an almost out-of-body experience for me. We can all relate to sunsets, right?

Along these lines, I recall the sun sphere presented its magical illusion of disappearing into the ocean horizon. The sky became a radiant portrait of pastel colored ribbons, gleaming with flame red, tangerine, soft pink, and all shades in between.

Such a vision was accompanied by a sea chorus, singing to all of us about the mystery and wonder of life.

Next idea, I suggest writers read their material out loud. The sound of words casts a rhythm of sentences, which comfort, inspire, and reveal pathways to better stories. Or, they can even point the way to emotional healing.

To illustrate this, I remember the hike I took yesterday with our son Jason and our 14-year-old granddaughter, Kaidyn. I experienced considerable comfort and pleasure from reading out loud the following passages:

We started at a place called Cape Perpetua, high in the mountains off the Highway 101 South, heading out of Yachats towards the quaint town of Florence. The ocean view from the roadside observation station was enough to take our breath away.

In the distance was the pine tree covered peninsula that formed one arm of the U-shaped bay. Pulsating, whitecap waves, in parallel lines rolled endlessly up and over the volcanic rock slabs below. The rocks appeared to look like gigantic, distorted, black and white checkerboard squares.

This scene compelled us to move down the hilly hiking trail, which descended through ferns and Queen Annes Lace fauna to explore the rock formations at the oceans' edge. These ancient protrusions, we soon discovered, kept hidden wondrous tide pools, stocked with fishy sea smells of anemones, multicolored star fish, and purple and pink sea urchins.

We laughed and shouted to each other when making new discoveries, played out against a background of surf timpani and blow-hole eruptions. The water spray, sea energy, and excitement underscored the incalculable value of family love, and the awesome glory of life itself.

Last idea, whether you are a writer or not, I can't emphasize enough the importance of slowing down to stop and breathe. When you live more in the moment, your positive inner voice will guide you to achieve whatever you seek—published books or healthy lives.

I believe we move too fast in American culture, or we just numb ourselves out with mind altering behaviors, distractions, and electronic devices. Let me share with you how I slowed down on my vacation.

At 10:30A.M this morning, the clouds had moved out, the sun is gloriously back, framing the sky with a collage of deep blue, power blue, and pale pinks on the ocean horizon. I walked outside to the grassy cliff behind our rental home, and simply paused to listen.

I became aware of the sea concert carried on a salty, windy breeze that embraced all of my senses. I assumed the crouching Tai Chi position, took a deep breath for three seconds, exhaled slowly for six; and floated my arms up like the extended wings of a great swan.

As I went through my healing ritual of breathing, stretching, dancing, and affirmations, I noticed my son and granddaughter observing me through the windows. They were laughing and copying my various closed-hand prayer positions. I smiled back, gave them a thumbs up, and finished the process of standing still in the blessed moment of the now.

Oh yes, the message (my inner voice spoke to me) was about the acceptance of humility and gratitude that comes from recording these precious moments; and the joy of sharing them with all who find comfort from a writer's word pictures.
The Power Of The Word
–By Leni Chauvin

If you ever doubted the power of word-of-mouth marketing, you have only to look at the results of a recent global Nielsen Internet survey, which shows us that despite an ever-expanding array of advertising platforms and sources, consumers around the world still place their highest levels of trust in other consumers.

Two times a year Nielsen (the same folks responsible for compiling information related to TV viewership) poll 26,486 Internet users in 47 markets worldwide and their most recent survey asked participants about their attitudes to 13 different types of advertising including traditional TV and newspapers ads, branded Web sites, ads before movies, radio advertising, banner ads, etc.

The results are in and according to David McCallum, the global managing director for Nielsen’s Customized Research Services," Advertisers around the world are able to reach consumers across an increasingly diverse range of media platforms. Even so, the recommendation of someone else remains the most trusted sources of information when consumers decide which products and services to buy."

This is yet another important reason why business networking is so important to master. When you know how to network you can have consumer advocates singing your praises and acting like an unpaid sales staff working for you 24/7.

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Carrie Edwards has sinced written about articles on various topics from Marketing. About the Author-Leni Chauvin is an experienced business coach and trainer whose proven strategies have generated millions of dollars worth of referrals for her clients. She provides self-employed and commissioned professionals with the tools and st. Carrie Edwards's top article generates over 8100 views. to your Favourites.
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