If you're taking out any sort of loan, be it a mortgage, personal loan, credit card or an “indirect” loan such as a store card, you're likely to be offered payment protection insurance, or PPI. It is intended to cover the periodic (normally monthly) payments should you find yourself out of work, sick or injured. Normally there is a waiting period of 28 days before you can claim and payments are then made for varying periods, according to your policy, usually up to 12 months. Always read the small print of any policy – PPI is no different, there are wide variations in cover and you shouldn't rush in to anything without knowing all the facts.
There's been a whole lot of bad press regarding PPI – take the case of a store card, for instance. You may decide to take out a store card with the express intention of gaining the discount offered on the day – which is often the way in which salespersons get you hooked on to the store card in the first place. If your sole intention is to get the discount and pay the account in full as soon as possible, then you're hardly likely to need PPI, but it's amazing how many people are bamboozled into it.
PPI is an optional insurance with any type of loan and not something to be taken out regardless of circumstances. It should never be automatically included in a loan and when looking at a loan quotation, you should make sure that it's not hidden away in the small print. Ask for a quote with and without PPI, just to make sure. Chances are you'll be staggered at the cost!
Mis-selling and extremely high interest rates are the cause of the poor publicity - PPI's have been sold indiscriminately, even to those who cannot benefit fully from the cover they offer. As an example, it is no benefit whatsoever offering cover for redundancy to some-one who is self-employed or engaged in short term freelance work.
Despite all this, PPI can be a valuable tool in its place. If you would be in serious financial trouble making loan repayments were the worst to happen, then it could save a lot of worry by having some sort of insurance in place, at the right price. For instance, there's something new down at the Post Office. Following the bad press, the Post Office has obviously seen an opening for PPI and has entered the market, with a promise to offer a fair and reasonable deal.
As far as interest rates are concerned, it's possible for your loan to snowball when PPI is added. A loan of £10,000 over a period of five years can add up to a massive £16,114.40 if PPI is included. Without PPI the total would have been £11,650. Typically the APR is increased from 6.2% to 22.7%.
The Post Office Lifestyle protection policy has deeply undercut rival PPI products when it comes to cost, typically by up to 15%. This makes it a reasonable stand-alone policy. Customers can take out insurance on monthly repayments of anything from £100 to £2,500, right up to a maximum of 60% of their gross salary per month.
The Post Office is not the only place to buy a stand-alone policy, however. By logging on to an independent broker, you can find all types of insurance products, including PPI. The broker will search a whole range of insurers to find the right policy for you, to suit your own individual circumstances.
The Price Is Right For Free
A trap many E-Biz owners fall into is trying to set their prices by simply adding a percentage or flat amount to an item's cost ? they buy a watch for $20, slap another $20 on the price tag, and pass it along to their customers. The problem with this type of pricing is that your costs aren't fixed. For example, your wholesale costs for buying and reselling 100 blow-dryers will differ substantially from your wholesale costs for buying and reselling 10,000 of the exact same blow-dryer.
Another problem with this kind of pricing is that your customers may be willing to pay more. Let's say you added $20 to the cost of your watch and it sold well. But it may have sold just as well if you added $40, and your profits would have greatly increased.
7-Step Pricing Strategy
Marlene Johnson, of http://PricingPsychology.com, recommends a 7-step approach to pricing your products:
1. Look at your competitors? prices and get a range.
According to Johnson, ?Your consumer has in their mind some idea of what's the right price to pay for your product. If your prices are going to be dramatically different, higher or lower, you're going to have problems.?
2. Objectively compare your product to your competitors?.
Compare features that a consumer would notice and value. Determine if your product is better than similar products, or if it's lesser. Don't be emotional when comparing ? it's not better just because it's yours. If you can't clearly specify what makes it better, then it's not better.
3. Decide how you want your product to be perceived in comparison with your competitors'.
Are you the ?quality? brand? The ?low-cost, cheap? brand? The ?value-added? brand? Your web site should reflect your conclusion. Your customers won't pay top prices for an item from a shoddy-looking web site. But if you're going to be the budget brand, you don't need a fancy web site either ? just something simple and unelaborate.
4. Calculate your costs.
What's the cost of goods if you buy this many vs. this many? What's the cost of shipping? Factor in the variables ? any costs you forget come directly out of your profit margin.
5. Determine the quantity you need to sell to make a profit.
Look at the price range you can charge and the costs of selling your products.
6. Take a reality check.
Ask yourself, ?Given what the market is willing to pay and what I think I can sell, can I make a profit?? If not, you did your research, thought it out, and saved yourself a lot of wasted time and money ? move on. Look at something else.
7. Run tests to see at which price your product sells best.
At this point, you should have reached an acceptable range of prices ? find a software program that lets you perform AB split testing. This testing method will quickly show you at which price point your goods sell best. For $12 at http://www.wilsonweb.com/ebooks/splittest.htm, you can get How To Optimize Your Landing Pages Scientifically, a book that lists 13 different online software-testing programs, several of which are free.
According to Johnson, there's one more rule of thumb that sellers should always keep in mind: ?If people accept your price immediately ? you should charge more.?
Both Michael Challiner & Chris Malta & Robin Cowie are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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