Search engine optimization is far from being called an exact science, its a constantly evolving and changing process, almost every aspect of search engine optimization is influenced and reshaped by the changes search engines make in the there working. A direct consequence of LSI and the way in which Google and Yahoo have reshaped there search engines, has been the way link building has to be carried out today. The basic objective of link building is still to get as many links as you can, however the focus has shifted from plain links, to relevant links. To put it in plain English if your site specializes in selling car parts, there is no way links from construction company will help your link building cause.

Article submission

Article submission has fast become a smart, effective and quick way of link building, all a webmaster has to do is write meaningful articles, and submit them on various social book marking, and article sites. If the article is chosen, it is usually displayed on the home page for a limited period time (usually high page rank) and then it's stored in relevant categories. All in all article submission ensures that not only do you have meaningful links to your site, but you also improve the creditability of your site. Article submission is a specialized and an often tricky way of link building, if you don't have prior experience, you are better of hiring an expert to do it for you.

To conclude the first thing that must be mentioned here is that, it is virtually impossible to mention the ways in which webmasters and search engine optimizers are working out methods for link building, there are so many conservative and radical methods that one could write a separate book on link building alone (surprisingly there is no such book in the market). What can also be said is that link building like search engine optimization is a rapidly evolving process and a link that might have worked in the past may not work now. A web page that draws good search rankings is useless if the web page cannot convert the human visitor to a buyer. Many website owners get caught up in the process of optimizing a web page to get it to the top of the search results, and they forget that the human visitor knows where the Back Button is in his or her browser. Once your visitor has hit the Back Button, they will go to someone else's website and buy from them, instead of you.

Most website owners have the alternate problem. They consistently convert a significant number of visitors to buyers, but they have to rely on various forms of paid advertising to get visitors to their websites, since they do not rank in the search engines.

Smart SEO experts and webmasters have already worked out effective ways of link building by splitting the links across multiple sites and blogs. This ensures that even if a few links are no longer effective, the over all link building exercise is not effected adversely. In conclusion don't have a single plan in my mind, explore all avenues of link building to ensure greater success.