Gauging the Effectiveness of Your Posters



Posters can be big but it needs organization to be efficient. Not just because you have your 27 x 39 poster printing done means that your message will come across clearly to your market.

• It must be nice to look at. You can experiment with colors. But if you use the ones that don't really match, then who would care to look at your posters?

• Posters with light backgrounds and darker colors for the texts will be easier to read than the other way around.

• Have a theme. Limit the colors on your posters to two or three. This is for the reader to have their focus on the texts rather than on the colors.

• Ask your printing company about the list of safe colors to use for posters. Many people will be exposed to your posters, even those who are color blind. You should consider them also for this purpose because you never know if you'll have a potential client with that kind of visual problem.

• Use graphics that attract. Your first goal for putting up posters is so that people will notice them. You have to make them look at it and be engaged so that they'll read the contents.

• Use pictures as long as they are relevant to the ads.

• Emphasize on the important points stated on the posters. Make sure that those will cling onto the readers' minds.

• Be clear with what you have to say. You should be concise on the texts that you put on the posters.

• Choose your fonts according to your target market. Children may be attracted to read fancy fonts. But adults will mostly be the ones to read your signs. Make it easy for them by using big letters that are easy to the eyes.

• The layout is also an important asset of an effective poster. When negotiating with a printing company about the design, you can also ask to see a proof of the project. This way, you'll be the first judge if the layout is good or it needs to be changed.

Posters as a Marketing Tool

Poster has many uses in advertising. When done properly, this can really help you promote your products and gain clients.

• This can be used for announcement purposes.

• You can also put in the posters the promo mechanics of your campaign and the contact details for this reason.

• Announce other promotional schemes such as the products on sale, or when a famous person will visit your site and other exciting events that you want people to be part of.

Still thinking if you're up for that 27 x 39 poster printing project? Just get it on. Yes, the size matters. But even if you use smaller ones, as long as you have the ideas straight and working for you, then you'll never go wrong with your marketing plan.