When I watched the DVD of the bestselling book The Secret by Rhonda Byrne, I had to smile. Not because I thought the principles taught were funny, but because I had known about them for years. Not only that, they come right out of the Jewish mystical tradition called Kabbalah - although people rarely talk about this fact. The people featured on the The Secret discuss how to manifest what we want and how to create what we desire, by combining thought and feeling. They don't talk too much about the need for action as well, but it is somewhat implied. This technology for conscious manifestation can be found clearly Jewish mystical teachings.
First, the Kabbalistic creation story involves God manifesting the world with a series of 10 utterances. In other words, God spoke the world into existence. What precedes words? Thoughts. What precedes thoughts? Letters. The Kabbalists believed that the foundation of the world consists of the Aleph Bet, or Hebrew alphabet. Why? Because letters create thoughts that are expressed in words, and when words are spoken (ie. God said, "Let there be light, and there was light.") they have an effect. In other words (excuse the pun), letters have a creative energy, and when combined into words , those words create worlds.
Second, if you look just beyond this creation story, you will find the Kabbalistic description of the Four Worlds of Creation. The Four Worlds, simply translated as Being, Thinking, Feeling, and Doing, provide a pathway for manifestation in the physical plane. We begin with the world of connection with Divine energy from which the will to create something - inspiration - comes. Moving that energy into thoughts of what we want, we then take that thought into a feeling place - we experience what it would be like to have what we want. Finally, in the fourth world we take action towards what we want. It's also possible to use the Kabbalistic Tree of Life, with its 10 sefirot, or emanations, and follow a similar path to conscious creation.
And then, if you want the physical manifestations of your desires to seem really magical, try using an incantation when you visualize or speak what you want into existence. The Aramaic word "abracadabra" literally means "He has created as he has spoken" ? manifestation according to the power of words. Abracadabra comes from the verb "daber," which refers to organizing "speech." Our speech orders things - as in creating order out of chaos - into being. In biblical Hebrew the expression would be "abrakaamra," which comes from the verb "omer" and refers to the creative "word" itself. So, our words have a creative ability. Thus, the secret is revealed: Our thoughts and our words are creative. Any Kabbalist could have told you that.
The Secret Behind The Secret Amidi
The not-so-secret secret in marketing is targeting the right audience with the right message at the right time. Let's break that down. It's really not a secret because this is what marketing really is. It's finding a "market" and matching that market's needs and wants with products and services.
Did you hear the key there? It's matching what people already have proven that they want, with products and services that meet their demands, their wants, their desires.
I hope you noticed that the beginning of that formula is to find what the prospect wants...Not what you want to sell them. The surest way to failure or mediocrity is to try and sell to a market that doesn't really want what you're offering, or is lukewarm at best.
What I am really saying hear is that the surest way to fail in your small business is to try and create a product, then go out and find a buyer. That's backwards. Go out and find out what your target market is really hot for. Go out and find the excruciating irritation that your market is "screaming" to have solved for them.
Then give them exactly what they are hot for right now. This is the quickest, surest, and cheapest way to success and profits. This is the quickest way to financial freedom. When you set out to start and run your own business, you had dreams and aspirations that it would provide a life of freedom and prosperity...Not another 8 am-11:00 pm job.
That is not freedom. Not only does this formula work in the major areas of your small business, but also in the smaller or "minor" areas too.
Target Marketing Meets Advertising
When you qualify your market, your advertising costs go down and your conversion ratios go up. That's more money in your pocket. That's no more begging for orders or hoping that you'll make a sale today. It's knowing.
You'll have more sales and more profits and get more quality leads when you find out where the most likely prospect to buy your offer hangs out, and advertise only to them.
Wouldn't you rather target 2,000 people, who have already proven they buy products just like yours, than a random pool of 10,000 non-interested people to view your offer?
That's really not a question. Not only will it be cheaper to advertise to that smaller group, your end results will be far greater...Leaving you with more time, less headaches, and more freedom.
Find the pain of your target market and fill it. Find what a group of people have proven that they want to buy and offer it to them, and only them. You'll cut cost and make more.
To Your Immediate and Lasting Small Business Marketing Success!
Both Nina Amir & Kenneth Edwards are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Nina Amir has sinced written about articles on various topics from self improvement and motivation, Guided Meditation and Dating and Romance. Nina Amir, an acclaimed journalist, motivational speaker and Kabbalistic conscious creation coach, currently is writing Setting a Place for God, A Woman's Guide to Creating Sacred Space and Inviting the Divine to Dwell Within It. She also is the author of. Nina Amir's top article generates over 60500 views. to your Favourites.
Kenneth Edwards has sinced written about articles on various topics from Basketball, Mortgage and Website Traffic. Even The Greatest Business Owners Will Be Broke Without A Constant Stream of New Customers. Kenneth Jr. is the director of The Blog. Kenneth Edwards's top article generates over 33100 views. to your Favourites.